Marketing plan for Panda Express, assignment help

Nov 18th, 2016
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Question description

Due Date: Jan 21, 2015 23:59:59   Max Points: 60
Details:

Review "MGT-660 Capstone Project Overview."

Based on the organization you selected, write a marketing plan of 750-1,000 words. You can use "Marketing Plan" as a template for this section, omitting those topics covered in other sections of the Capstone document. Be sure to address the following:

  1. What is your target market?
  2. What is the size of your potential target market?
  3. Describe the 4Ps of marketing in your organization? (Product/positioning, pricing, promotion, and placement)

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.


Tutor Answer

(Top Tutor) Daniel C.
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School: UCLA
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Attached.

Running head: MARKETING PLAN FOR PANDA EXPRESS

Marketing Plan for Panda Express
Name
Institution

1

MARKETING PLAN FOR PANDA EXPRESS

2

Marketing Plan for Panda Express
Target market
The target market for a particular products always varies since the product meets
different needs, the target market varies based on demographics of the population, the beliefs and
attitude of the people as well as the social and cultural beliefs (Larsen, 2010). Therefore, it is
important for a company to do its individual research on the target market of the product by
identifying the individuals who have a great need for the product. After identification of the
target audience, the company should always ensure that they meet the needs of the target market
so as to gain the customer loyalty as well as a competitive advantage. This can be done by
having a very effective marketing plan.
Panda express is an American based Chinese restaurant with numerous outlets in the
U.S.A as well as Puerto Rico. The target market for the fast food restaurant is majorly locals
between the ages 18 years to 35 years. Most of panda’s outlets are situated in universities as well
colleges, airports and shopping malls; ma...

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