BUSI 745 Liberty University Marketing and Branding Discussion

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Business Finance

BUSI 745

Liberty University

BUSI

Description

The student will complete 6 Discussions in this course. The student will post one thread of at least 750 words not to exceed 1,250 words by 11:59 p.m. (ET) on Thursday of the assigned module (except for Module 8: Week 8, when the thread is due by 11:59 p.m. (ET) on Wednesday). The student must then post 2 replies of at least 250 words by 11:59 p.m. (ET) on Sunday of the assigned module (except for Module 8: Week 8, in which the replies are due by 11:59 p.m. (ET) on Friday). For each thread, students must support their assertions with at least 2 scholarly authored citations in current APA format, with at least one new reference from a Marketing Journal to support the topic researched. The exceptions are as follows: the Discussion: Product must cite, in current APA format, at least four articles, including the three articles listed in the prompt and a new Journal article on PRODUCT; the Discussion: Disruptive Marketing must include and cite two of your references used for the Disruptive Marketing Plan Project. For all Discussions, each reply must incorporate at least 1 scholarly citation in the current APA format and 1 Biblical principle/verse (Note: for each reply for the Discussion: Disruptive Marketing, at least 1 Biblical verse needs to cited, in current APA format, under the Biblical Integration subject header). Any sources cited must have been published within the last five years, except for the Bible.

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*Note: Scholarly Marketing authored references are an authored source in which a human's name is associated with the work.

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Explanation & Answer

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Marketing

Student’s Name
Institutional Affiliation
Course
Professor’s Name
Date

Marketing
Why 4Ps-price is important in marketing
Competition has become part of the business. Therefore to stand out in the markets, there
are 4 Ps strategically used to be the best in the market. They include price, product, promotion,
and place. Using the four effectively will make the brand gain its value, making them the most
preferred. However, price is important amongst the others because it unites the product to the
customer directly, limiting the markets' growth despite the variations between high and low
limits. Price also determines what the customers are willing to pay for a service or a product. The
marketers believe that price can represent the valuations of commodities according to the
customers' view.
Synopsis first article
Brand and community
For the brand to sell and dominate competitions, the article talks about the people's role
believing that good relations will enable the community brands to benefit the people who the
managers should not forget are the consumers. People can join the communities to build better
relationships as people have limited interests in the brand compared to all the social links they
can build.
Community roles

Communities play roles vital to the brand function, preserving it from close competitors
to help the brand evolve (Islam & Rahman, 2016). Community act as the heroes, teaching new
members about the brand, promoting the brand by being in the spotlight for the brand providing
necessary partnership, and playing the role of a primary accountant keeping people's track to
promote the bra...


Anonymous
Really useful study material!

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