case problem: CEO of SH Confectioners, marketing homework help

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Business Finance

Description

The Case study report length will be 4 - 7 pages (1,200 words). It must be APA formatted and cite at least 3 references in support of your analysis of the case study. CASE PROBLEM: You are the CEO of SH Confectioners and have requested your marketing department to devise a marketing plan for your new line of Grand Marnier filled (a potent orange flavored liquor), chocolates. The chocolate line is touted to be high-end, high-quality, gourmet confectioners chocolate with imported and premium ingredients. You are located in San Francisco, California and intend on marketing to the western market (Nevada, Washington, Oregon, California, Arizona, Idaho and Utah); to begin by Valentines Day. What should your strategic goals be? What will you require of the marketing department's plan to market your new product? Will you have any regional concerns with your product? Should you make a substitute available to the liquor component of the filled candies? Explain your decision.

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Explanation & Answer

Attached.

Running head: STRATEGIC MARKETING

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Strategic Marketing
Name
Institution Affiliation

STRATEGIC MARKTING

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Question for 1

Strategic management process is a matching process involving the organizations
resources and the available opportunities. The objective of the strategic planning process is to
peer through an opportunity that will not be there and identify opportunities which the
organization is equipped to take advantage of. Strategic management process is a managerial
process which involves matching organization’s capabilities to its opportunities. These
opportunities are created over time through decisions involving investment of resources.
Successful results of strategic planning can be achieved through successful implementation of
effective strategic planning process (Hollensen, 2015).
Effective strategic process involves defining the purpose of the plan, analysis of business
environment, setting up effective objectives, developing strategies on how the available
resources can be used to attain the set objectives, development of operational plans and
evaluating the performance to establish whether the objectives have been attained.
In this case, my strategic goals will include the following:


In order to introduce new line of Grand Marnier filled potent orange flavored liquor),
chocolates in San Francisco, California and intend on marketing to the western market
(Nevada, Washington, Oregon, California, Arizona, Idaho and Utah); to begin by
Valentine’s Day:



A ...


Anonymous
Really useful study material!

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