SCS 100 Project 3 Final Reflection Guidelines and Rubric Overview Your third longer-term assignment in this course is a presentation or short paper in which you will share your question derived at the end of your observation journal in Module Four, and discuss why it is important and how developments in the social sciences contribute to our understanding of ourselves, each other, and the world around us. This final reflection will assess the following course outcomes, which you focused on throughout Modules Seven and Eight:  ● Investigate major developments in the progression of social scientific thought for informing critical questions that drive social scientific inquiry Articulate the value of the social sciences for their impact on contemporary issues Prompt Your third project is a presentation or short paper (you are free to choose) that explores the question you posed at the end of your observation journal. With that question as your topic, you will explain why the answer to it is important to understanding yourself, other people, and the world around you, and how the social sciences have developed to help us answer these important questions. Be sure your actual question is apparent on the presentation or paper. Specifically, the following critical elements must be addressed in your submission: I. II. III. IV. V. VI. Explain why your question is important to you as a member of society. Detail the major developments in social science thinking that drive questions regarding studying the individual. Use course resources to back up your discussion. Explain how finding the answer to your question might impact others around you. For instance, who might be most invested in the answer? Detail the major developments in social science thinking that drive questions regarding studying others. Use course resources to back up your discussion. Explain why studying human behavior and identity is a valuable human endeavor. Detail the major developments in social science thinking that support the study and advancement of the social sciences as necessary and valuable. Use course resources to back up your discussion. Supporting Work and Resources Throughout Modules Seven and Eight, there are supports you will use as you work directly on different elements of the final reflection. 1. In Module Four, you submitted your observation journal. Review your submission and the feedback for this assignment via the Project Two submission link in the Grades section of the course. Use the question you created from your observation journal for your final reflection. You are free to incorporate any feedback from your instructor on this question into your final reflection. 2. In Module Six, you submitted a micro-presentation or short answer response to give you an opportunity to practice elements of the final submission. For this assignment, you reflected on what you considered to be some of the most significant developments covered in Modules Five and Six and addressed the following: a. Identify the developments and how they impact individuals or larger groups/cultures. b. Describe how the developments changed society’s understanding. How is the development applicable outside of the social sciences? View this submission and the feedback for this assignment via the Grades section of the course and incorporate this assignment into your final reflection. 3. If you choose to submit a presentation instead of a paper, you may use PowerPoint, Prezi, or another presentation platform of your choosing. Reference the Supporting Resources document for instructions on how to use different presentation programs. Be sure to include notes as needed in your presentation in order to meet the outlined critical elements. 4. In Module Seven, it was suggested for you to work on Section III of your project. If completed, use this as well as the instructor feedback when working toward your final submission. 5. Module Eight includes a Final Reflection Submission Checklist that you can use to ensure you have met all the requirements of this project. Your instructor is available to provide guidance and answer any questions you may have as you work to finalize your final reflection. Rubric Guidelines for Submission: Your actual question must be apparent on the presentation or in the short paper. If you choose to write a short paper, it should be double spaced and 1 to 2 pages in length. Note for students choosing the presentation option: If using Prezi, be sure to include a Word document with notes. If using PowerPoint, be sure to include speaker notes. Critical Elements Importance of Question Studying the Individual Answer Studying Others Human Endeavor Exemplary (100%) Meets “Proficient” criteria and demonstrates mature awareness of the connections between the question and being a member of society Meets “Proficient” criteria, and examples chosen demonstrate insight into social science thinking Proficient (85%) Explains why the question is important as a member of society Needs Improvement (55%) Explains why the question is important as a member of society but is overly generalized Not Evident (0%) Does not explain why the question is important as a member of society Details major developments in social science thinking that drive questions that support studying the individual, using course resources to back up arguments Does not detail major developments in social science thinking that drive questions that support studying the individual 16 Meets “Proficient” criteria and demonstrates mature awareness of the connections between the answer to the question and others Meets “Proficient” criteria, and examples chosen demonstrate insight into social science thinking Explains how finding the answer to the question might impact others Details major developments in social science thinking that drive questions that support studying the individual, but does not utilize course resources to back up arguments, is cursory, or has inaccuracies Explains how finding the answer to the question might impact others but is overly generalized Does not explain how finding the answer to the question might impact others 16 Does not detail major developments in social science thinking that drive questions that support studying others 16 Meets “Proficient” criteria, and details demonstrate insight into social scientific study Explains why studying human behavior a nd identity is a valuable human endeavor Details major developments in social science thinking that drive questions that support studying others, but does not utilize course resources to back up arguments, is cursory, or has inaccuracies Explains why studying human behavior a nd identity is a valuable human endeavor but is overly generalized Does not explain why studying human behavior and identity is a valuable human endeavor 16 Details major developments in social science thinking that drive questions that support studying others, using course resources to back up arguments Value 16 Critical Elements Study and Advancement Exemplary (100%) Meets “Proficient” criteria, and examples chosen illustrate a strong argument for the value of social scientific study Proficient (85%) Details the major influences on social science thinking that support the study and advancement of the social sciences as necessary, using course resources to back up arguments Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Needs Improvement (55%) Details major i nfluences on social science thinking that support the study and advancement of the social sciences as necessary, but does not utilize course resources to back up arguments, is cursory, or has inaccuracies Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Not Evident (0%) Does not detail major i nfluences on social science thinking that support the study of the social sciences Value 16 Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 4 Total 100% SCS 100 Project 3 Paper Exemplar My social scientific question is, how do cognitive biases influence our behaviors to adhere to gender stereotypes? Cognitive biases impact our perception of others. I have learned throughout this course that our perception influences the assumptions we make about others, which in turn influences our behavior. My question is important because it begins to question why we do what we do. It is important to me as a member of society because I engage in behaviors that adhere to gender stereotypes and I want to understand the motivation behind these behaviors. I would use this information to make an informed decision about continuing to adhere to these stereotypes. Major developments within the social sciences have changed the way we study individuals. According to the History of Psychology Timeline in Module Three, cognitive psychology, which was created in 1956, is focused on cognitive states and studying concepts such as cognitive biases. It was the development of this subfield that led to key understandings of how our brain processes and perceives. In turn, this led to understanding of how unconscious biases influence our behavior. There have been major developments within the field of social science that have impacted the way groups of people have been studied. Gender inequality within the United States is important, but it is also important to look outside of the United States. In Module Three, we learned that globalization has led to more research being done in other countries and that new technology has led to rapid dissemination of news stories from all over the globe. These advancements have allowed us to read about stories like that of Malala, who was shot because she was a girl who wanted to go to school. These major developments have made it possible for us to see the importance of gender equality research. In the Sociology and Anthropology Timeline in Module Three, we learned that towards the middle of the twentieth century, myths of racial difference were debunked by sociologists and anthropologists in North America. These research findings are major developments that were the foundation for policy change that called for greater equality. The timeline also highlights the current notion that research can be a form of social activism. Social scientific research has changed in the face of globalization and new technology. The Module Three overview describes how neuroimaging techniques have led to advancements in identifying structures of the brain associated with perception, love, altruism, and aggression. Therefore, new neuroimaging technology is a major development within the social sciences that has led to us understanding concepts like prejudice and identifying cognitive biases. An overall general trend toward equality is highlighted in the American Psychological Association’s Guidelines for the Undergraduate Psychology Major Goal 3: Ethical and Social Responsibility in a Diverse World. A trend in social science toward greater equality allows for researchers to focus on important questions like understanding gender inequality. Finding the answer to this question would be beneficial to all members of society because it would create a better understanding of why we do what we do. Without conscious awareness of our own biases and the shortcuts our brain makes, we can jump to conclusions without objective evidence. Understanding why we engage in gender stereotypes might allow us to make changes to our behavior if we do not wish to perpetuate certain stereotypes. This information would be useful to individuals, families, couples, and even businesses. Gender differences continue to be present within leadership positions in businesses. Finding the answer to my question may be useful to understanding why businesses and corporations continue to adhere to gender stereotypes and why women continue to be left out of positions of power. The American Psychological Association’s Guidelines for the Undergraduate Psychology Major Goal 3, guideline 3.3b, describes the importance of recognizing potential for prejudice and discrimination in oneself and others, and 3.3e explains the importance of being able to articulate psychology’s role in developing, designing, and disseminating public policy. These guidelines highlight the importance of studying human behavior. First, studying human behavior leads to recognition of one’s own and others’ prejudices, for example, continuing to behave in ways that perpetuate current stereotypes. Second, studying human behavior can also lead to changing and developing public policy, which means that the information learned about prejudice can be disseminated to inform public policy change and hopefully contribute to the betterment of society. RUNNING HEAD: OBSERVATIONAL JOURNAL Observation Journal Joshua Stultz Southern New Hampshire University SCS-100 31-Jan-2021 1 OBSERVATIONAL JOURNAL 2 Observational Journal Understanding the social, economic, and political developments of a particular people is crucial. Therefore, to convey precise information through advertisements, having detailed background information regarding the people's culture is essential as it will help know the type of information to convey. It will also help group the people according to their age, and social background will prevent passing any irrelevant or inappropriate information. For instance, the advertisements are chosen, namely: Diaderm Anti-wrinkle cream print, Garnier: Hide Yesterday print, Whirlpool: Finding Time Transcript video, and the 1960's Camel where a man belongs print are types used to communicate the desired information. 1. Why these ads? Answering the question on the reason for choosing the ads was based on the fact that each ad had a spectacular feature. The first ad-Diaderm Anti-wrinkle cream is a print form that says explicitly all about the skin's aging process, and using the cream will prevent wrinkles. It has a unique message regarding preserving skin beauty. Ad 2 about Garnier: Hide Yesterday is also a print. The most outrageous part about this advertisement is that it can keep the skin hydrated and improve the skin texture provided its product is regularly used. Moreover, it has aided in the removal of dark spots within the skin. Ad 3, titled Whirlpool: Finding Time Transcript a video, has a unique message about how parents can save more time with their children by avoiding time to pre-heat food. Advertisement 4 promotes cigarette smoking, particularly the Camel brand but the most epic thing about this ad is that a male character has been put in play. Lighting the cigarette using a lamp poses lots of questions. 2. Assumptions and objectives OBSERVATIONAL JOURNAL 3 Human behaviors and interactions have played a significant role in elaborating the advertisements. Firstly, understanding the audience each ad targets was important. For instance, the first ad about the anti-wrinkle cream has couple-like characters in the display from when they were young to their old age. The best-fit audience is generally adults who are slowly growing old. For the second advert about Garnier: Hide Yesterday, the print display a group of people lined up while the first one shakes hands with the older man. Therefore, the most suitable audience for this ad would be young adults and old folks. The third ad mainly focuses on parents who should try hard to find ample time for their children. The fourth ad about Camel cigarettes targets adult males who smoke tobacco. Each of the four ads has specific information to deliver (Hanaysha, 2016). For example, the first ad emphasizes the importance of maintaining smooth skin with no wrinkles. The second advertisement elaborates more on promoting healthy and hydrated skin. The third ad tries to show that children need more time with their parents, but it is not applied due to the daily and busy livelihood. Moreover, the fourth advert illustrates that camel cigarettes deliver the best experience to any smoker. The relationship among the people used in the advertisements should be well evaluated. Diadem ad uses the same male and female-only that their ages have been progressed and it is crystal that the two adults could be husband and wife. Garnier's advertisement has quite a number of characters. In other words, the situation exhibited is one that a young man is presented before the parents of his fiancée and has to be well equipped in terms of language and manners such as greetings. The third ad is entailing different families whose kids do not have enough time with their parents. The relationship between the parents and the children would be enhanced using Whirlpool. Where a man belongs is an advert that explains how the male gender and camel cigarettes are strong. The males are the most candidates when it OBSERVATIONAL JOURNAL 4 comes to tobacco smoking. Analytically, the people used in the advertisements have gladly embraced the products. The increased consumption of the products would measure the effectiveness of the advertisements. These ads are well scrutinized and convincing in that the customers will be moved by what the products can accomplish, and the decisions likely to be made will be purchasing them adequately. 3. Topics related From my analysis, the advertisements share controversial content with some topics in Social Science, which is a course entitled to study human behaviors. The listed advertisements have employed various topics from the course to help navigate through the hearts of the people more easily. First, anthropology is relevant to the advertisements when it comes to comprehending man's evolution, especially the third ad about Whirlpool where parents have become busier than it was in earlier days. Psychology is another topic indulged in making the advertisements. For instance, the 1960 Camel ad needs the customer to have a more in-depth insight in choosing the best product by first analyzing its significance. On the other hand, sociology plays a significant role in making the ads suitable and relevant in that the first and second ads are mainly for a domestic setting where people live in harmony (Kertzer, 2009). 4. Question As a social scientist, criticizing and scrutinizing the advertisements would lead to a question that requires a relevant answer from the basis of the ads. How do adults maintain healthy, hydrated, and beautiful skin while parents create more ample time to spend with their children? This question is developed under the information that parents have become too busy for their kids in the current era. Also, due to modernized foods' consumption, people have OBSERVATIONAL JOURNAL inferior skins that do not correspond to their ages. Conclusively, the four adverts will effectively combat the above issues more profoundly through the products being advertised. 5 OBSERVATIONAL JOURNAL 6 References Hanaysha, J. (2016). The Importance of Social Media Advertisements in Enhancing Brand Equity: A Study on Fast Food Restaurant Industry in Malaysia. International Journal Of Innovation, Management, And Technology, 7(2), 46-51. https://doi.org/10.18178/ijimt.2016.7.2.643 Kertzer, D. (2009). Social Anthropology and Social Science History. Social Science History, 33(1), 1-16. https://doi.org/10.1215/01455532-2008-013 1 Societal Development Joshua Stultz Southern New Hampshire University SCS-100 14-Feb-2021 2 Societal Development Identify the developments and how they impact individuals or larger groups/cultures: Some significant developments include technological advancement and improved human thinking. Technology is a huge milestone in the current world. Different cultures, groups and individuals have benefited from advanced technology. It has created a huge platform for individuals all over the world have to air different ideas they have. As well as, put them in a position to sell and buy goods and services from any provider from any country. This enables them to share their culture and enjoy economic growth and understanding. Describe how the developments changed society’s understanding. How is the development applicable outside of the social sciences? The above developments have changed the understanding of the society in such a way that individuals have to learn ways they can live better. Despite various information obtained from social media and the internet, society has learned to think first, ask questions and conduct adequate research before responding to any action (Firestein, 2013). 3 References Firestein, S. (2013). The Pursuit of Ignorance. Stuart Firestein: The pursuit of ignorance | TED Talk 
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