Description
Please answer this based off the Royal Dutch Company.
A product line is a group of projects that are visibly similar, or intended for a similar market.
Review your company's total product offering and select one product line to answer the following questions.
1.Describe the product line selected, including the products which are part of the product line.
2. Is the product line part of a product mix?
3. Who is the major competitor for this product line?
4. Who is the target audience for this product line?
5. How is the product mix marketed- as a group or as individual products?
6. Does this product mix enjoy the advantages of specialized branding? Explain.
7. How does pricing effect this product mix?

Explanation & Answer

Attached.
Answer Outline to Business Plan and Marketing Strategy
Review on Royal Dutch Company
Describing the product line
A product mix
Major competitor
Target audience
Individual product mux marketing
Advantages of specialized branding
Effect of Pricing
Running head: BUSINESS PLAN AND MARKETING STRATEGY
Business Plan and Marketing Strategy
Name
Institutional affiliation
1
BUSINESS PLAN AND MARKETING STRATEGY
2
A case study on Royal Dutch Company
Companies come up with new product lines as a way of attracting customers who are already
familiar with the company brand. Royal Dutch Company provides oil and petroleum products
across the globe. The company is among the largest distributors of oil in the world. The company
has also diversified its product line to include the renewable energy sector. In a world that is
becoming more aware of global warming shifting to renewable energy sources is one of the main
strategies. Royal Dutch through its renewable energy sector will be able to shift with the current
world. Among the products in this product line include solar, wind, hydroelectric and nuclear
source of energy.
This product line is part of a product mix...
