Description
Develop a 750-1,000-word executive summary of your organization's (or one you know
well) annual marketing plan.
Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
Explanation & Answer
Attached. Please let me know if you have any questions or need revisions.
Running head: ANNUAL MARKETING PLAN EXECUTIVE SUMMARY
Annual Marketing Plan Executive Summary
Name
Institutional Affiliation
1
ANNUAL MARKETING PLAN EXECUTIVE SUMMARY
2
Walmart Situational Analysis
The company's situation analysis can be conducted using the SWOT analysis such as the
strengths, weaknesses, opportunities, and threats are determined in the market. The company has
various strengths that enable it to be sustained in the market. They include the global
organizational size of the company. The company is large enough and has dominated in various
locations, enabling it to obtain enough profits that can be used to fund its growth and expansion.
Secondly is the global supply chain, which is efficient enough in the market. The company has
adopted advanced technologies for controlling and monitoring the movement of products from
their suppliers to their stores. The company has various weaknesses, such as thin margin profits,
since it utilizes the cost leadership strategy where their selling prices are minimized to attract
customers (ALVARADO...
