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Case Analysis: Gillette
Read Case 16: Gillette found in textbook Appendix and Write a paper that answers the following questions.
- Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success?
- Has product innovation in the wet-shaving market come to an end?
- Explain.
- What do you make of the razor wars, first between Gillette and Schick, and now with online competitors?
- Does Gillette face a serious threat from competitive inroads?
- Explain.
- What actions would you recommend over the next five years that could help Gillette maintain its worldwide dominance in the shaving market?
- What specific marketing program decisions would your recommend?
- Should Gillette be worried about its pricing strategy?
- If so, what strategies would you recommend
Within your paper/analysis be sure to address the following:
- Each question should be at least 1 page in length.
- Include a title page.
- Your analysis/paper should be written in your own words. When completing your assignments all spelling, punctuation, grammar, formatting, and citations should be written in APA style. Please see your instructor for any further instructions.
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Gillette case study
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Cardigan HistoryCamille has developed a good network among those in the fashion industry, especially the seamstresses who have been hired by well-known celebrities. One day, Camille spoke with Sonya, the owner and Lead Seamstress for Shazam Clothing Industries. Shazam is a leading manufacturer of unique limited edition clothes in Silkadonia. Camille presented Sonya with her order to sew a limited number (500) of hot pink and black machine knitted sweaters with a matching knit hat. Each sweater was to have a number and Candie Cardigan’s signature on a label sewn onto the bottom right side of the sweater. The hats would have the same label with matching number to its sweater, but sewn on the right side of the turned up hat cuff. Sonya agreed to make each sweater and hat pair for $100. Camille’s plan was to sell each set for $300 thereby making a $200 profit per set. While discussing the type of yarn to be used, Sonya’s cell phone rang. Sonya pushed a piece of paper and a color palette towards Camille and whispered “write the type of yarn you want used and exact dye lots” and I will begin work on this right away. Camille did as requested, but forgot to give Sonya the traditional 25 percent down payment. The down payment has always been used to purchase the materials.Sonya completed production of all 500 sweaters in record time and has presented Camille with an invoice for payment for the same. At the bottom of the invoice, the words, “Payment Due Upon Receipt” were written. Camille changed her mind about wanting the sweaters and hats, as she decided that the items would not be as profitable as originally anticipated. Sonya now comes to the law firm you work for, P. Strami, and Hammond, Attorneys at Law, and wants to know if she has any recourse. Attorney Strami hands you the following instructions and asks that you draft a memorandum to him incorporating your research.Dear Paralegal:Please prepare a 2–3-page double-spaced memorandum in size 12 Times New Roman font discussing the following in the order presented:Please determine whether or not a contract has been formed using the basic contract principles of offer, acceptance, and consideration. State whether or not any of the crucial parts of the initial offer may be missing.Further, please research whether or not Camille and Sonya’s prior course of dealings has an impact on the parties’ communications and whether or not Sonya would be successful against CARDWARE Inc. should a breach of contract lawsuit be brought against her.Do not forget to provide your legal research within your memorandum. You may use case law to make comparisons, your textbook, and reliable Internet research to provide in-text citations for your work. Do not use Wikipedia.Prepare your memorandum paying particular attention to the following:For confidentiality reasons, please prepare an APA formatted cover sheet with your memorandum. Do not forget to indicate which unit the Assignment is for.Be sure to avoid the use of first person. Instead, convey your research utilizing third person.Be sure to discuss any ethical perspectives/concerns with regard to the parties' communicationsKeep all font color consistent throughout. If you copy and paste a link and it is in blue, hover your mouse over the link, right click, and select “REMOVE HYPERLINK” to keep the font color black like the rest of your submission.Use size 12 Times New Roman font.Utilize in-text citations. If a reference is listed in your reference page, it must be included within the body of your submission as well.Prepare an APA formatted reference page.
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Unit 4: Contracts: Part I
Cardigan HistoryCamille has developed a good network among those in the fashion industry, especially the seamstresses who ...
Unit 4: Contracts: Part I
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