Delta Airlines swot analysis, assignment help

timer Asked: Nov 19th, 2016
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Question Description

***Delta Airlines is the company*** And the market domain is( Individuals/ passengers with disabilities).

This analysis will be written viewing the company from the inside to the outside. You will submit an organizational assessment of your company within the chosen market domain ( Individuals/ passengers with disabilities). This assessment will determine the relative competitiveness of the company and demonstrate technical knowledge of assessment tools and techniques. This assessment will consider the total picture of the company’s strengths, weaknesses, opportunities, and threats in relation to the current market environment. This assessment should consider key aspects of the company, including its product/service mix, pricing, location, technology, marketing, and human, financial, and information resources. Ethics should be considered in the completion of the SWOT as either a strength or weakness. Discuss the direction of movement or trending of each of the four quadrants. Identify and elaborate on at least four each of the company’s strengths, weaknesses, opportunities, and threats.

Tutor Answer

School: UIUC




Delta Airlines SWOT Analysis (Passengers with Disabilities)
Institutional affiliation



Delta Airlines is one of the leading American airlines offering flights to over 300 destinations
across 60 countries. Delta is dedicated to offering its customers quality services to give them an
experience that they will never forget. Among the customers that are benefiting from the airlines
customer service commitment are those with disabilities. The services package offered to these
special customers are many and they are offered by trained flight assistance that takes care of
them from the curbside up to the airplane.
Passengers with disabilities are requested to make reservations when they are booking their
tickets and are advised to give more information about their condition so that travel plans can be
made in advance. Through closely working with the passengers they are able to discuss the
specific needs and communicate with them on the procedures they will follow. For instance if a
passenger has respiratory problems he or she is required to report 48 hours before the check in
time so that they can be advised on the seats they are going to take and for those using battery
powered chairs they are guided on how they can charge them as they are on the go. Such are the
services that the airline has committed to provide its customers with special needs.
The airline is aware of the FAA safety regulations in the aviation industry and it ensures that the
rights of the passengers are upheld all the time. The airline offers special seating through
passenger reservations so that there are no inconveniences caused to the customer. The airline
offers ensures that these special group of customers continue to make the airline their choice
every time they want to travel. The airline offers free wheel chairs to and from the gates and also
assist the passengers in boarding.



The package service for passengers with disability is very unique in the market as the other
airlines don’t offer after services such as providing electric cart services to customers. In other

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