University of Phoenix Qualitative and Quantitative Research Methods Discussion

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PbbyXng10

Health Medical

University of Phoenix

Description

Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear and use examples to reinforce your ideas.

Seeing Value in Both Qualitative and Quantitative Research Methods

This course in quantitative methods is intended to provide a valuable tool in your toolbox of professional skills when you are dealing with real-world decisions. Much of your training will emphasize qualitative methods as a primary approach to understanding organizations, but there is a time and a place for each method. Based upon your desired outcome, many research questions can be approached by either a qualitative or quantitative research method. It is up the researcher to determine which method to use, as each method provides different information to address the research question.

Scenario: An organization has struggled financially against a very competitive product market and needs to change or shut down. Discuss the following:

  • Suggest an appropriate qualitative and quantitative approach. What would be the advantage of each choice?
  • How would each research methodology help the organization survive?
  • What benefits would be achieved by each approach?

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Running head: QUALITATIVE AND QUANTITATIVE RESEARCH METHODS

Qualitative and Quantitative Research Methods
Student’s Name
Institution

RESEARCH METHODS

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Qualitative and Quantitative Research Methods
1. Appropriate Qualitative and Quantitative Approaches
The best qualitative and quantitative techniques for the organization include observation
and questionnaires. The organization's market team should engage in close observation of the
target market to understand its characteristics. In this...

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