The Customer Relationship Management Plan Introduction: In the increasingly crowded global online marketplace, distinguishing one product from another helps the product become more competitive. One critical factor that distinguishes one brand from another is customer communications and customer relationships a company is able to build to promote and grow their brand. In this Assignment, you will create a customer relationship management plan for a hotel chain.  Details MT450-5: Create a Customer Relationship Management Plan. GEL-8.03: Apply Critical thinking to formulate a logical solution to a problem. Scenario: A spa-centered hotel chain International Waters, Inc. (IW) has been in business for two years now. Their mission is to provide a stress-free stay for guests where relaxation is a priority. They primarily are located on the east and west coasts of the U.S. as well as the west coast of Mexico, and all their properties contain water features and spas. IW especially caters to the business customer and stressed out adults who need time away to relax and recuperate. The problem that has surfaced from their analysis of the CSR database and various customer surveys is that they cannot seem to establish a long-term connection to their customers, so few return. The CEO wants to address the problem and has tasked the marketing director (your role) with providing a customer relationship management plan.  Access the IW Customer Relationship Management (CRM) Plan template (attachment) Instructions: Analyze the scenario and the data provided to create your CRM to address the problems you identify in the template provided. Checklist: Create a CRM Plan addressing the following: Write a synopsis of the problems. State the SMART goals to resolve the problems. Describe alignment of mission to market and branding. Outline training of staff. Explain how you will create brand awareness. Provide opportunities for product testing. Identify customer touch points and explain how addressed. Describe promotion of IW to create brand loyalty. Explain how you will create value for customers from their point of view. Provide a follow-up and summary of your plan.

In the midst of World War II, the U.S. government began issuing defense bonds, later calling them war bonds once the country entered the war. Although the citizens who purchased the bonds could have received a better return on their investments elsewhere, they took comfort in knowing that their investment would help with their country’s war efforts and there would be a guaranteed return. Even through the deadliest and most costly war in history, people felt assured in the security that was provided through the purchase of bonds. Even today, investors and organizations can rely on the same security that bonds provide. Organizations may also consider the option of issuing bonds in order to raise money for projects and operations. Therefore, it is important for financial managers to understand aspects of bonds, such as how sensitive they are to interest rates and how some features benefit issuers, while others benefit investors.For this Assignment, you will answer a series of questions related to bondSubmit your responses to the following prompts.How are the price and the Yield-to-Maturity (YTM) of a bond related? (75–150 words, or 1–2 paragraphs)What is the main reason why long-term bonds are subject to greater interest rate risk than short-term bonds? (75–150 words, or 1–2 paragraphs)A company is contemplating issuing a bond and is debating whether or not to include a call provision. What are the costs? How do these answers change for a put provision? (250–225 words, or 2–3 paragraphs)How does a company that issues a bond decide on the appropriate coupon rate to set? Explain the difference between the coupon rate and the required rate of return on the bond. (250–225 words, or 2–3 paragraphs)Explain why some bonds sell at a premium over their par value while other bonds sell at a discount. Also discuss the relationship between the coupon rate and the YTM for premium bonds. What about for discount bonds and bonds selling at par value? (250–225 words, or 2–3 paragraphs)What is the relationship between the current yield and YTM for premium bonds, discount bonds, and bonds selling at par value? (250–225 words, or 2–3 paragraphs)

There is a long history associated with charitable organizations providing services governments choose not to provide. Based on your understanding, answer the following: Describe a nonprofit sector. Explain why it exists. Evaluate and explain how it differs from the private and government sector. Analyze and describe what limits the role that a nonprofit organization (NPO) can play in society.