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- If you have ever been through a job interview, share something you learned from the process.
- If you have not yet been through a job interview, identify some of the key strengths or characteristics that will help you succeed as a paralegal.
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Job Interview Lessons and Paralegal Success
Lessons from Job Interview
Job interview demand a lot of emotional composure among other demanding factors,
which determine the success rate for any job post. I have been through a job interview and
learned several...
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Warner Lambert Ireland: Niconil Case Study Discussion
Warner-Lambert Ireland: Niconil, HBS Case Study 9-593-008, Marketing PlanThis is a project for a final grade as part of an ...
Warner Lambert Ireland: Niconil Case Study Discussion
Warner-Lambert Ireland: Niconil, HBS Case Study 9-593-008, Marketing PlanThis is a project for a final grade as part of an BBA degree.Assignment
Warner-Lambert Ireland: Niconil
(Harvard Business School case study 9-593-008)
The project is to create a marketing plan for launching Niconil. The format should be word limited to 8 pages and include specific recommendations for target customers, price, positioning, promotional strategy and financial forecasts. Frameworks to be used and referred to are Decision Making Process or customer journey, Decision Making Unit, 4 Ps, STP (Segment, Target, position process),Channel strategy (design and management), Awareness, Interest, Desire, Action (AIDA), Pricing concepts (sensitivity, elasticity, discrimination, bundling, structure), CVM (custome value management), CLV (Customer lifetime Value), and CRM. As part of this marketing strategy include specifics concerning the sales forecast and supporting analysis and exhibits to rationalise and justify the recommended strategy. Do not use any information outside of the case study itself as it relates to the company and its performance or decisions as there have been developments to the company since the time of the writing of the case. CORE ELEMENT• Go beyond segmentations based upon customer identifiers, to models based upon the customer’s motivation to buy –what priority need does this group share?The second core element Value Proposition• Move from product features (e.g. 36-hour duration) to a customer benefit (be prepared if the moment happens) to a narrative (relaxed weekends). The narrative in B2B is often TCO = total cost of ownership.Quantify value to customer when possible.Any good marketing strategy is based upon a detailed understanding of customer behaviour, particularly the two elements of: (i) thenDecision Making Process that customers follow; (ii) an understanding of the Decision Making Unit, i.e. who is involved and when.Structure should loosely contain objects from the following format;1. Executive Summary (strategic analysis)2. PRODUCT ANALYSIS (Product history, Company strategy, Review of past period)3. MARKET ANALYSIS (Market definition, Customers, Channels, Competitor products, Forecast developments)4. KEY ISSUES & OBJECTIVES (S.W.O.T. analysis, Strategic focus, Performance objectives)5. MARKETING STRATEGY (Target customers, Competitive advantage, Marketing Mix,Justification)6. MARKETING PROGRAMS (Plan of activity, Budget, Evaluation)7. PRO-FORMA P & L (Projected results)9. CONTINGENCY (Scenarios, Outline response)
Ubers Leadership Organizational Behavior Discussion Questions
Uber Pays the Price
Nine years ago, Uber revolutionized the taxi industry and the way people commute. With the simple miss ...
Ubers Leadership Organizational Behavior Discussion Questions
Uber Pays the Price
Nine years ago, Uber revolutionized the taxi industry and the way people commute. With the simple mission “to bring transportation—for everyone, everywhere,” today Uber has reached a valuation of around $70 billion and claimed a market share high of almost 90% in 2015. However, in June 2017 Uber experienced a series of bad press regarding an alleged culture of sexual harassment, which is what most experts believe caused their market share to fall to 75%.
In February of 2017 a former software engineer, Susan Fowler, wrote a lengthy post on her website regarding her experience of being harassed by a manager who was not disciplined by human resources for his behavior. In her post, Fowler wrote that Uber’s HR department and members of upper management told her that because it was the man’s first offense, they would only give him a warning. During her meeting with HR about the incident, Fowler was also advised that she should transfer to another department within the organization. According to Fowler, she was ultimately left no choice but to transfer to another department, despite having specific expertise in the department in which she had originally been working.
As her time at the company went on, she began meeting other women who worked for the company who relayed their own stories of harassment. To her surprise, many of the women reported being harassed by the same person who had harassed her. As she noted in her blog, “It became obvious that both HR and management had been lying about this being his 'first offense.'” Fowler also reported a number of other instances that she identified as sexist and inappropriate within the organization and claims that she was disciplined severely for continuing to speak out. Fowler eventually left Uber after about two years of working for the company, noting that during her time at Uber the percentage of women working there had dropped to 6% of the workforce, down from 25% when she first started.
Following the fallout from Fowler’s lengthy description of the workplace on her website, Uber’s chief executive Travis Kalanick publicly condemned the behavior described by Fowler, calling it “abhorrent and against everything Uber stands for and believes in.” But later in March, Uber board member Arianna Huffington claimed that she believed “sexual harassment was not a systemic problem at the company.” Amid pressure from bad media attention and the company’s falling market share, Uber made some changes after an independent investigation resulted in 215 complaints. As a result, 20 employees were fired for reasons ranging from sexual harassment to bullying to retaliation to discrimination, and Kalanick announced that he would hire a chief operating officer to help manage the company. In an effort to provide the leadership team with more diversity, two senior female executives were hired to fill the positions of chief brand officer and senior vice president for leadership and strategy.
Critical Thinking Questions
Based on Cox’s business case for diversity, what are some positive outcomes that may result in changes to Uber’s leadership team?
Under what form of federal legislation was Fowler protected?
What strategies should have been put in place to help prevent sexual harassment incidents like this from happening in the first place?
Sources: Uber corporate Website, https://www.uber.com/newsroom/company-info/ (February, 2017); Marco della Cava, “Uber has lost market share to Lyft during crisis,” USA Today, June 13, 2017, https://www.usatoday.com/story/tech/news/2017/06/13/uber-market-share-customer-image-hit-string-scandals/102795024/; Tracey Lien, “Uber fires 20 workers after harassment investigation,” Los Angeles Times, Jun 6, 2017, http://www.latimes.com/business/la-fi-tn-uber-sexual-harassment-20170606-story.html; Susan Fowler, “Reflecting On One Very, Very Strange Year At Uber,” February 19, 2017, https://www.susanjfowler.com/blog/2017/2/19/reflecting-on-one-very-strange-year-at-uber.
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Warner Lambert Ireland: Niconil Case Study Discussion
Warner-Lambert Ireland: Niconil, HBS Case Study 9-593-008, Marketing PlanThis is a project for a final grade as part of an ...
Warner Lambert Ireland: Niconil Case Study Discussion
Warner-Lambert Ireland: Niconil, HBS Case Study 9-593-008, Marketing PlanThis is a project for a final grade as part of an BBA degree.Assignment
Warner-Lambert Ireland: Niconil
(Harvard Business School case study 9-593-008)
The project is to create a marketing plan for launching Niconil. The format should be word limited to 8 pages and include specific recommendations for target customers, price, positioning, promotional strategy and financial forecasts. Frameworks to be used and referred to are Decision Making Process or customer journey, Decision Making Unit, 4 Ps, STP (Segment, Target, position process),Channel strategy (design and management), Awareness, Interest, Desire, Action (AIDA), Pricing concepts (sensitivity, elasticity, discrimination, bundling, structure), CVM (custome value management), CLV (Customer lifetime Value), and CRM. As part of this marketing strategy include specifics concerning the sales forecast and supporting analysis and exhibits to rationalise and justify the recommended strategy. Do not use any information outside of the case study itself as it relates to the company and its performance or decisions as there have been developments to the company since the time of the writing of the case. CORE ELEMENT• Go beyond segmentations based upon customer identifiers, to models based upon the customer’s motivation to buy –what priority need does this group share?The second core element Value Proposition• Move from product features (e.g. 36-hour duration) to a customer benefit (be prepared if the moment happens) to a narrative (relaxed weekends). The narrative in B2B is often TCO = total cost of ownership.Quantify value to customer when possible.Any good marketing strategy is based upon a detailed understanding of customer behaviour, particularly the two elements of: (i) thenDecision Making Process that customers follow; (ii) an understanding of the Decision Making Unit, i.e. who is involved and when.Structure should loosely contain objects from the following format;1. Executive Summary (strategic analysis)2. PRODUCT ANALYSIS (Product history, Company strategy, Review of past period)3. MARKET ANALYSIS (Market definition, Customers, Channels, Competitor products, Forecast developments)4. KEY ISSUES & OBJECTIVES (S.W.O.T. analysis, Strategic focus, Performance objectives)5. MARKETING STRATEGY (Target customers, Competitive advantage, Marketing Mix,Justification)6. MARKETING PROGRAMS (Plan of activity, Budget, Evaluation)7. PRO-FORMA P & L (Projected results)9. CONTINGENCY (Scenarios, Outline response)
Ubers Leadership Organizational Behavior Discussion Questions
Uber Pays the Price
Nine years ago, Uber revolutionized the taxi industry and the way people commute. With the simple miss ...
Ubers Leadership Organizational Behavior Discussion Questions
Uber Pays the Price
Nine years ago, Uber revolutionized the taxi industry and the way people commute. With the simple mission “to bring transportation—for everyone, everywhere,” today Uber has reached a valuation of around $70 billion and claimed a market share high of almost 90% in 2015. However, in June 2017 Uber experienced a series of bad press regarding an alleged culture of sexual harassment, which is what most experts believe caused their market share to fall to 75%.
In February of 2017 a former software engineer, Susan Fowler, wrote a lengthy post on her website regarding her experience of being harassed by a manager who was not disciplined by human resources for his behavior. In her post, Fowler wrote that Uber’s HR department and members of upper management told her that because it was the man’s first offense, they would only give him a warning. During her meeting with HR about the incident, Fowler was also advised that she should transfer to another department within the organization. According to Fowler, she was ultimately left no choice but to transfer to another department, despite having specific expertise in the department in which she had originally been working.
As her time at the company went on, she began meeting other women who worked for the company who relayed their own stories of harassment. To her surprise, many of the women reported being harassed by the same person who had harassed her. As she noted in her blog, “It became obvious that both HR and management had been lying about this being his 'first offense.'” Fowler also reported a number of other instances that she identified as sexist and inappropriate within the organization and claims that she was disciplined severely for continuing to speak out. Fowler eventually left Uber after about two years of working for the company, noting that during her time at Uber the percentage of women working there had dropped to 6% of the workforce, down from 25% when she first started.
Following the fallout from Fowler’s lengthy description of the workplace on her website, Uber’s chief executive Travis Kalanick publicly condemned the behavior described by Fowler, calling it “abhorrent and against everything Uber stands for and believes in.” But later in March, Uber board member Arianna Huffington claimed that she believed “sexual harassment was not a systemic problem at the company.” Amid pressure from bad media attention and the company’s falling market share, Uber made some changes after an independent investigation resulted in 215 complaints. As a result, 20 employees were fired for reasons ranging from sexual harassment to bullying to retaliation to discrimination, and Kalanick announced that he would hire a chief operating officer to help manage the company. In an effort to provide the leadership team with more diversity, two senior female executives were hired to fill the positions of chief brand officer and senior vice president for leadership and strategy.
Critical Thinking Questions
Based on Cox’s business case for diversity, what are some positive outcomes that may result in changes to Uber’s leadership team?
Under what form of federal legislation was Fowler protected?
What strategies should have been put in place to help prevent sexual harassment incidents like this from happening in the first place?
Sources: Uber corporate Website, https://www.uber.com/newsroom/company-info/ (February, 2017); Marco della Cava, “Uber has lost market share to Lyft during crisis,” USA Today, June 13, 2017, https://www.usatoday.com/story/tech/news/2017/06/13/uber-market-share-customer-image-hit-string-scandals/102795024/; Tracey Lien, “Uber fires 20 workers after harassment investigation,” Los Angeles Times, Jun 6, 2017, http://www.latimes.com/business/la-fi-tn-uber-sexual-harassment-20170606-story.html; Susan Fowler, “Reflecting On One Very, Very Strange Year At Uber,” February 19, 2017, https://www.susanjfowler.com/blog/2017/2/19/reflecting-on-one-very-strange-year-at-uber.
MGT 576V1 UOPX Learning Organizations and Value Creation Worksheet
Complete the Learning Organizations worksheet, evaluating the extent to which the company you selected epitomizes each of ...
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Complete the Learning Organizations worksheet, evaluating the extent to which the company you selected epitomizes each of the 6 elements
Replies to these 2 Replies
Each reply must be at least 400 words in length and include citation(s) and two references in APA format. These response ...
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4 pages
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I have devised a clothing company business idea to solve societal problems in clothing and fill the gaps left in the marke ...
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