Description
Nissan Company
Nissan Motor Company, Ltd, shortened to Nissan, is a Japanese multinational automaker. Head quartered in Japan, founded 1932. It formerly marketed vehicles under the "Datsun" brand name and is one of the largest car manufacturers –revenue appx $90 billion USD (2007) and Employees 190,000 (2008). Nissan continues its quest to optimize product development and deliver highly innovative technology. Today, in various countries and regions around the world they enjoy a reputation for creating truly innovative vehicles and service programs. With facilities around the world, the Qashqai, Micra, Micra C+C and Note are produced by Nissan Motor Manufacturing (UK) Ltd in Sunderland, Tyne & Wear.
Answer the following questions on the above case, you should review about this company through secondary available information and use APA style references;
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http://libraryguides.vu.edu.au/apa-referencing/getting-started-in-apa-referencing
1)Describe the nature of operations management in the organization. In doing this, first describe the operation process of the production system. Second, identify operations decisions and responsibilities. Finally, write a short paper on some of the challenges facing operations management? (Marks 2.5) (word count maximum:500)
2)Evaluate Nissan Motor Company in terms of its emphasis on the operations strategy objectives? What are the order winners and the order qualifiers? (Marks 1.5) (word count maximum:300)
3)What is the proper role of the operations function in product design? (Marks 1) (word count maximum:100)
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Nissan Auto Company Operations Management
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Question 1
Nissan is one of the elite auto makers from Japan. As a mainstay in the global auto
market, Nissan has epitomized excellence and precision in operations management. Customerdriven production systems are synonymous to the company plants and their competitive edge in
the global market. Working for Nissan is a lifetime experience for any employee in the auto
industry. Owing to its dynamic landscape of operations management, Nissan has remained a top
destination for cost-effective car models, automotive enterprise transformation and build to order
(BTO) approach.
Key Operations Decisions and Responsibilities
At Nissan, the role of operations managers is fundamental aspect in its transformational frontier
and market excellence. Strategic enterprise development and systematic approach have been
vocal in shaping the various activities of planning, operations control and systems improvement.
Some of the inherent decisions and responsibilities attached to operations management include:
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Cost Management
The success story within the realms of production and resource acquisition at...