Description
Solving the strategic management assignment attached. no plagiarism is required, citing of references is also necessary. The all needed documents an information are in the file
Unformatted Attachment Preview
Purchase answer to see full attachment
Explanation & Answer
Attached. Please let me know if you have any questions or need revisions.
Running head: ENVIRONMENTAL SCANNING & STRATEGY FORMULATION
Assignment 1: Part 1 of project Outline
Environmental Scanning & Strategy Formulation
Name
Institution
Course
Instructor
Date
1
ENVIRONMENTAL SCANNING & STRATEGY FORMULATION
2
Environmental scanning & strategy formulation Outline
I.
Briefly present your selected company (name, industry, nationality, location, size,
activities, products…) (Max 200 words).
(0.5 mark)
A. Starbucks corporation is a coffee company based in Seattle, Washington. It was
founded in 1971 and is a premier specialty coffee roaster, marketer, and seller across
the world.
B. The company employs more than 180,000 staff across its 19,700 stores based in 62
different countries.
C. Their product includes roasted coffee, premium-priced tea, beverages, and other fresh
food items.
II.
Determine the opportunities, threats, strengths and weaknesses of your selected
company by completing the SWOT matrix in the answer sheet. (1 mark)
A. Opportunities
B. Threats
C. Strengths
D. Weaknesses
III.
Does your selected company have social responsibility? If yes, discuss its impact on the
competitive advantage of the corporation. (Max 400 words) (1 mark)
A. Starbucks social responsibility strategy is based on the community, the environment,
and ethical sourcing.
B. To positively impact the community in which it works, the company partners with the
local non-profit organization to develop community stores.
C. The company is committed to ensuring that its coffee, cocoa, tea, and other
manufactured goods are ethically and responsibly sourced, purchased, and produced.
D. The company identifies the planet as their most important partner, they take a
comprehensive approach to reduce the impact they leave on the environment.
ENVIRONMENTAL SCANNING & STRATEGY FORMULATION
IV.
Based on the figure 4.3 (Ch4-slide no 18) and the textbook text relative to Porter’s Five
forces of competition framework, assess the power of the buyers, suppliers and
substitutes of your chosen company. How formidable are the barriers to entry and how
intense is the rivalry among existing firms? ( 2 marks)
A. Starbucks faces a strong force in the competitive rivalry.
B. The bargaining power of Starbucks consumers is also a strong force.
C. The bargaining power of suppliers is a weak force.
D. The threat of substitution is a strong force.
E. The threat of new entry is a moderate force.
V.
What is the competitive strategy used by your selected company? Justify. (0.5 mark)
A. Starbucks uses a generic strategy to achieve competitiveness in the industry.
B. They use broad differentiation to make their products and their business different
from other coffee companies.
VI.
References
3
ENVIRONMENTAL SCANNING & STRATEGY FORMULATION
4
References
Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.
Jabbar, A. A., & Hussein, A. M. (2017). The role of leadership in strategic management.
International Journal of Research-Granthaalayah, 5(5), 99-106.
Kang, J. W., & Namkung, Y. (2018). The effect of corporate social responsibility on brand equity and
the moderating role of ethical consumerism: The case of Sta...