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Business Finance

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5 pages on starbucks

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Explanation & Answer

Attached.

Demographic Questions
Serial Number
Gender
Male
Female

1
2

QS1. Gender of respondent.
Gender
Male
Female

1
2

QS2. In which of the following age groups does your age fall in.
Age
18-24
25-34
35-44
45-54
55-64
65+

1
2
3
4
5
6

ASK ALL
QS3What is your highest level of education? READ OUT. SINGLE CODE
Illiterate/ No education

1

Primary incomplete

2

Primary complete

3

Secondary incomplete

4

Secondary complete

5

University/Polytechnic incomplete OND

6

University/Polytechnic complete HND

7

Post-university incomplete

8

Post-university complete

9

ASK ALL
QS4
What is you occupation? SHOWCARD AF1. SINGLE CODE
Senior Management and Senior Admin

1

Managing Director

2

Head of Department/ Senior Manager

3

Manager

4

Professional (e.g. doctor, lawyer, engineer, surveyor etc.)

5

Skilled workers (e.g. mechanic, tailor, carpenter, bricklayer etc.)

6

Unskilled workers (e.g. farm labourer, market woman)

7

Clerical workers

8

Unemployed, housewife/ househusband, student, retired

9

Other WRITE IN

98

1

ASK ALL
QS5. In which of the following gross income bracket per month does your personal income fall into?
Please note the exact Amount (in local currency)
1
Kshs 0 – KShs 10,000
Kshs 10,001 – Kshs 25,000

2

Kshs 25,001 – Kshs 40,000

3

Kshs 40,001 – Kshs 70,000

4

KShs 70,001 – Kshs 100,000

5

Kshs 100,001 – Kshs 150,000

6

Kshs 150,001 – Kshs 300,000

7

Above Kshs 300,001

8

Refused (DO NOT READ)

99

ASK ALL
QS6.
Which of the following apply to you? READ OUT. MULTICODE
I have a membership to social/ recreational club
3
I travel abroad for holidays

4

I read regularly as a habit

2

I spend leisure time with friends

1

I attend social occasions

1

I like modern fashion

1

Interviewer Name............................................................
Interviewer Telephone No…………………………………..
I declare that this is a true record of a face-to-face interview conducted with the named respondent who was previously unknown to
me. It was conducted in accordance with the instructions, interviewer handbook and abided by the Code of Conduct of the Market
Research Society
Interviewer Signature ............................
Interview start time…………………….

Date of Interview ................/2016

Interview end time……………………………

First of all, we want to know your overall recognition and attitude toward China.
1.

2.

3.

Do you think that China has been a world power? (SINGLE CHOICE)
Yes

1

Not really

2

No

3

I don’t know. It is hard to explain.

4

Which conditions do you think China has been a world power on? (MULTIPLE CHOICE)
Political and diplomatic influence

1

Economic strength

2

Cultural influence

3

Military power

4

Others

5

None of the above

6

I don’t know. It is hard to explain.

7

What’s your overall impression towards China?(SINGLE CHOICE)
Positive

1

Neutral

2

Negative

3

I don’t know. It is hard to explain.

4

2

This option is mutually exclusive with other
options
This option is mutually
exclusive with other
options

4.

5.

6.

7.

Which countries(or regions)do you think will be the most influential in international affairs over the next decade?
(Choose three items in order of influence)
The U.S.

1

China

2

EU

3

Russia

4

Others

5

I don’t know. It is hard to explain.

6

Which countries (or regions)do you think will be the most influential in Asian regional affairs over the next decade?
(Choose three items in order of influence)
The U.S.

1

China

2

EU

3

Japan

4

Russia

5

India

6

South Korea

7

Others

8

I don’t know. It is hard to explain.

9

Do you think China’s fast developing economy will keep growing over the next decade?(Single Choice)
Yes

1

No

2

I don’t know. It is hard to explain.

3

How confident are you with Chinese President Xi in playing an active role in world affairs?(Single Choice)
Very confident

1

Relatively confident

2

Neutral

3

Relatively unconfident

4

Very unconfident

5

I don’t know. It is hard to explain.

6

Next, we will ask some questions about the image of China and the Chinese.
8.

Which adjectives below do you think are proper to describe China’s image in international affairs? (Multiple Choice)
Friendly

1

Peace-loving

2

Cooperative

3

Tolerant

4

Straight-out

5

Responsible

6

Arrogant

7

Militant

8

Unilateral

9

Tough

10

Hypocritical

11

Irresponsible

12

Complicated

13

Confident

14

3

I don’t know. It is hard to explain.

9.

15

This option is mutually exclusive with other
options

Which adjectives below do you think are proper to describe the image of the Chinese in your eyes?(Multiple
Choice)
Friendly

1

Polite

2

Diligent and thrifty

3

Attachment to the family

4

Civilized and law-abiding

5

Honest

6

Arrogant

7

Rude

8

Luxurious

9

Lack of faith

10

Lack of legal consciousness

11

Lack of credibility

12

I don’t know. It is hard to explain.

13

This option is mutually exclusive with other options

In the next part, questions are about your opinions on the diplomatic relationship between your country and China.
10.
How do you think of the political and diplomatic relationship between your country and China?(Single Choice)

11.

12.

Very good

1

Relatively good

2

Neutral

3

Relatively poor

4

Very poor

5

I don’t know. It is hard to explain..

6

How do you think of the present economic and cultural relationship between your country and China?(Single
Choice)
Very good

1

Relatively good

2

Neutral

3

Relatively poor

4

Very poor

5

I don’t know. It is hard to explain.

6

What kind of relationship do you think China and your country will form over the next decade?(Single Choice)
Partners

1

Strategic partners

2

Competitors

3

Adversarial relationship

4

Both cooperative and competitive

5

Others

6

I donst know. It is hard to explain.

7

4

13.

On a scale from 1-5, with 1 representing ‘totally disagree’ and 5 representing ‘totally agree’, please indicate the
degree of your agreement with the following statements. (Single choice by each row)
Statement

Score of your degree of agreement

My country benefits from the economic development of
China.

1

2

3

4

5

I don’t know. It is hard to
explain.

The development of China’s military power will
threaten the homeland security of my country.

1

2

3

4

5

I don’t know. It is hard to
explain.

China is active in cooperating with my country in
economy, trade and culture, or offering help to my
country in some aspects.

1

2

3

4

5

I don’t know. It is hard to
explain.

When frictions occur, China is willing to solve the
problem with my country through friendly negotiation.

1

2

3

4

5

I don’t know. It is hard to
explain.

In the next part, questions are about your exposure to media sources
14.
Which of the following media or device do you use regularly to receive the news? (Choose two options)

15.

16.

17.

TV

1

Newspaper

2

Radio

3

Magazine

4

Internet

5

Mobile Device (Smartphone, iPa...


Anonymous
Really helpful material, saved me a great deal of time.

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