A description of the target market for electronic discount coupons, discussion question help

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Business Finance

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Its a discussion question:



Recently a number of companies have offered special discounts to customers who subscribe to electronic coupon services. For instance, an electronic coupon provider will establish a relationship with a restaurant to give discounts to customers who show the restaurant an electronic coupon displayed from their Smartphone. Clearly, those who have smart phones, are members of social networks, and subscribe to a coupon service, may benefit from this offering. The coupon service can also collect subscription fees from subscribers as well as electronic ad fees from restaurants. The restaurants can benefit by capturing sales they may not have otherwise obtained had they not advertised a discount using this medium.

There are pros and cons to this marketing approach. State your agreement or disagreement with this practice using your understanding of the information presented in the lectures, text readings and other relevant sources. Your response should include the following:

  • A description of the target market for electronic discount coupons.
  • An analysis of at least two of the 4Ps that apply in marketing this service.
  • Explanations of one advantage and one disadvantage associated with using this service from the perspective of the business owner or the customer redeeming the coupons
  • An explanation of your position for or against the use of electronic discount coupons.
  • An example from your personal experience or that of a friend, co-worker, family member, acquaintance, or other source to support your position
  • An analysis of how this practice could be improved or leveraged for other products or services.


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Explanation & Answer

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Running Head: ELECTRONIC COUPONS

Electronic Coupons
Student’s name
Institution affiliation

1

ELECTRONIC COUPONS

2
Electronic Coupons

There has been an increasing use of the electronic coupon system in the marketing and
operation of business in the recent past. Essentially, the use of coupons depends on a number of
factors such the business model and the bigger image that an entrepreneur wants to achieve from
the business activities (Sloane, 2016). In fact, the use of coupons is not a fast get rich initiate,
but rather it is a marketing strategy that advertises the business at the electronic platform.
The use of coupons has a wider target considering that the current population is moving
toward networked electronic devices. In this regard, the most suitable market for the electronic
discount coupons are the people working in cities or towns who are the consumers of ready and
fast food from the restaurants. These are people...


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