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RUNNING HEAD: SITUATION ANALYSIS OF MOM'S ORGANIC STORES
Situation Analysis of Mom's Organic Stores
SITUATION ANALYSIS OF MOM'S ORGANIC STORES
Mom’s organic market is a 12-store mid-Atlantic chain which was founded and still
owned by Scott Nash. The company’s main purpose is protecting and restoring the environment
through the conservation of energy, cutting wastes, educating its employees and customers as
well the community on how to live green. Mom’s sells only the certified -organic produce and
gives priority to organic in every of its department to discourage chemical farming and
processing. The company is also have a recycling center and it invites the consumers to drop
unwanted items for recycling. The company runs on wind and solar power to ensure su stainability
of the environment ( momsorganicmarket.com).
Since the demand for the organic foods is rising at faster rate than the broader food
industry, Mom’s organic stores are very mature in this concept by most measures. The organic
segment has been expanding by at least 7-10% per year in comparison to the 1-3% growth for
the traditional food sector of the industry. This has greatly enabled the Mom’s organic store to
expand over the past decades. The expansion of Mom’s by its branches is a strength that can
persist well into the future. Mom’s organic stores being led by Scott Nash has a good record of
consistent and excellent execution and thus with the enthusiasm of the public on organic
products, the company will continue to grow ( momsorganicmarket.com).
Mom’s organic stores has a strong cash flow. The company generates substantially good
cash even after deductions. This has enabled Scott Nash expand effectively and also partner with
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