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Starbucks Corporation Communication Strategy
Using the Starbucks Corporation, imagine that you will be making a Microsoft Power Point presentation to the organization' ...
Starbucks Corporation Communication Strategy
Using the Starbucks Corporation, imagine that you will be making a Microsoft Power Point presentation to the organization's board of directors or other decision-making leaders (depending upon the type of organization you are using). Your work this week will consist of two parts for the presentation.First, you will synthesize the key insights you have learned during the past five weeks.Second, you will present an Integrated Marketing Communications (IMC) strategy, a pricing objective, and a pricing strategy to the board of directors. Because this second part involves new material in the project, it will probably require the most research and analysis to complete this week's presentation.The following sections provide greater detail about the two pieces of your presentation.Note: The expectation for this project is a scholarly presentation. A scholarly presentation has two main distinctions:The notes sections of slides contain research citations, evaluation, and conclusions—just like in a good scholarly paper. In other words, a reader should be able to read your notes section as if he or she is reading an academic paper. The grading rubric suggests a level of critical thinking for the presentation (in the notes section particularly) that is on the level of a good academic paper.Key points and information on the slides are highlighted. A good slide contains no more than six lines of text. The slide should just contain the "big ideas" to help guide your reader through the main points.In addition, for this project in particular, the first several sections of your presentation will use material you composed in the previous weeks of the project. However, use the slides and notes sections to show that you can do more than just copy from the previous weeks' papers. Show that you can summarize the material and present the most important points to your audience.Part 1: Summary of Key Insights from the Course Project to DateUsing course work, you have completed so far in the course project, summarize key points regarding the organizational mission and how the new product/service and your proposed service delivery enhancements contribute to the organization's ability to complete the mission.New Mission; New Product/Service (2 slides)Provide a brief overview of the new/improved mission statement and the new/improved product or service you are proposing.Provide the board of directors with supported rationale for how the new product/service contributes to achieving the new/improved organizational mission.Service Delivery Enhancements (2 slides)Provide a brief overview of service delivery enhancements to improve efficiency and effectiveness.Provide the board of directors with supported rationale for how the service delivery enhancements contribute to achieving organizational mission.Part 2: Communication StrategyAs new material for this week, you need to communicate to your "organization's" market segment the key benefits that make the organization distinct from the competitors. In addition, you need to announce the improvements in the delivery of the services by the company. Justify an Integrated Marketing Communications (IMC) strategy that includes the following:Advertisement (5–7 slides)Propose an advertisement featuring the new (improved) services and containing the following elements:A headlineA subhead lineA brand–positioning statementAn artworkA layoutJustify traditional and nontraditional channels to carry the advertisement.In the notes section, justify your channel selection. Use research to support your work.Pricing (2–3 slides)Justify both a pricing objective and a pricing strategy for the company on the basis of the information gathered from the case study, an understanding of the competition, and the likely attitude of current customers.In the notes section, justify why the organization should adopt the pricing objective and follow your pricing strategy, using appropriate examples, research, and reasoning.Conclusion (1 slide)Conclude with a statement positioning the brand around the new service delivery.In the notes section, defend the statement. Support your work with researchThe presentation should be 12 to 15 slides in length
Columbia Southern University Commerce Websites Comparison Essay
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Visit two e-commerce websites of your choice and apply the social marketing process model (outlined on pp. 43 ...
Columbia Southern University Commerce Websites Comparison Essay
Instructions
Visit two e-commerce websites of your choice and apply the social marketing process model (outlined on pp. 431–432) to both. Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the social marketing process. Address the questions below in your paper.
How well do these sites acquire fans, generate engagement, amplify responses, create a community, and strengthen their brands?
What recommendations can you make for these sites to improve their effectiveness at a global and local level?
5 pages
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CA17-6 ETHICS (Fair Value) Addison Manufacturing holds a large portfolio of debt securities as an investment. The fair val ...
Equity Investments, accounting homework help
CA17-6 ETHICS (Fair Value) Addison Manufacturing holds a large portfolio of debt securities as an investment. The fair value of the portfolio is greater than its original cost, even though some debt securities have decreased in value. Sam Beresford, the financial vice president, and Angie Nielson, the controller, are near year-end in the process of classifying for the first time this securities portfolio in accordance with GAAP. Beresford wants to classify those securities that have increased in value during the period as trading securities in order to increase net income this year. He wants to classify all the securities that have decreased in value as held-to-maturity.Nielson disagrees. She wants to classify those debt securities that have decreased in value as trading securities and those that have increased in value as held-to-maturity. She contends that the company is having a good earnings year and that recognizing the losses will help to smooth the income this year. As a result, the company will have built-in gains for future periods when the company may not be as profitable.InstructionsAnswer the following questions.(a)Will classifying the portfolio as each proposes actually have the effect on earnings that each says it will?(b)Is there anything unethical in what each of them proposes? Who are the stakeholders affected by their proposals?(c)Assume that Beresford and Nielson properly classify the entire portfolio into trading, available-for-sale, and held-to-maturity categories. But then each proposes to sell just before year-end the securities with gains or with losses, as the case may be, to accomplish their effect on earnings. Is this unethical?
MGT422 Trident University Mod 3 Group Decision Making Techniques Paper
Making decisions as a group can be very challenging. It can lead to conflict and take up huge amounts of time, and often i ...
MGT422 Trident University Mod 3 Group Decision Making Techniques Paper
Making decisions as a group can be very challenging. It can lead to conflict and take up huge amounts of time, and often it is difficult to come to an agreement. Fortunately, several different techniques have been developed to overcome some of these difficulties. No one technique is considered the best for all situations, as all of the techniques have advantages and disadvantages.For this assignment, first thoroughly review the background readings and pay close attention to three group decision-making processes—the Delphi technique, brainstorming, and the Nominal Group Technique. Pay close attention to the discussion of these methods in the assigned readings, particularly Braintools (Brainstorming), CDC (Nominal Group Technique) and Haughey (Delphi). Below are three different scenarios. For each scenario, explain which group decision-making technique you would choose out of brainstorming, nominal group, or Delphi. Justify your answer with references from the required background materials. Your paper should be 4–5 pages in length:The company you work for is in crisis. Several new competitors have been rapidly growing and taking away your customers. Your company’s sales are steadily dropping. You and the rest of the top management team know that creative new strategies are needed in order to keep up with the new competitors. Nobody is sure what needs to be done, but it is clear something drastic and original needs to happen in order to keep the company afloat. The top management team members are all extroverts who are not afraid to speak up at meetings, but they are often prone to conventional thinking. Which group decision-making technique do you recommend? Explain your reasoning, using the background readings to support your answer. Your company is facing cost overruns and needs solutions on how best to cut costs. The top management team includes both introverts and extroverts, with the extroverts usually dominating the conversation at meetings. Furthermore, meetings with this group often go off the agenda and drift into tangential subjects. A quick decision needs be made with input from all members of the team. Which group decision-making technique do you recommend? Explain your reasoning, using the background readings to support your answer. Your company needs to purchase a new software system as the old one is out of date. Your team consists of IT managers from all of the company’s overseas divisions. These managers are highly skilled and very knowledgeable about the different software options, but it is difficult to arrange a meeting with them due to the time differences and their very busy schedules. The decision is not urgent, but you need to make a decision within the next three months. Which group decision-making technique do you recommend? Explain your reasoning, using the background readings to support your answer.Conclude your paper with a discussion about which of the three group decision-making processes (nominal group, brainstorming, or Delphi) is the most useful to you, considering the types of decision situations in which you are typically involved. Explain your reasoning, and use references from the background materials to support your answer.
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Most Popular Content
Starbucks Corporation Communication Strategy
Using the Starbucks Corporation, imagine that you will be making a Microsoft Power Point presentation to the organization' ...
Starbucks Corporation Communication Strategy
Using the Starbucks Corporation, imagine that you will be making a Microsoft Power Point presentation to the organization's board of directors or other decision-making leaders (depending upon the type of organization you are using). Your work this week will consist of two parts for the presentation.First, you will synthesize the key insights you have learned during the past five weeks.Second, you will present an Integrated Marketing Communications (IMC) strategy, a pricing objective, and a pricing strategy to the board of directors. Because this second part involves new material in the project, it will probably require the most research and analysis to complete this week's presentation.The following sections provide greater detail about the two pieces of your presentation.Note: The expectation for this project is a scholarly presentation. A scholarly presentation has two main distinctions:The notes sections of slides contain research citations, evaluation, and conclusions—just like in a good scholarly paper. In other words, a reader should be able to read your notes section as if he or she is reading an academic paper. The grading rubric suggests a level of critical thinking for the presentation (in the notes section particularly) that is on the level of a good academic paper.Key points and information on the slides are highlighted. A good slide contains no more than six lines of text. The slide should just contain the "big ideas" to help guide your reader through the main points.In addition, for this project in particular, the first several sections of your presentation will use material you composed in the previous weeks of the project. However, use the slides and notes sections to show that you can do more than just copy from the previous weeks' papers. Show that you can summarize the material and present the most important points to your audience.Part 1: Summary of Key Insights from the Course Project to DateUsing course work, you have completed so far in the course project, summarize key points regarding the organizational mission and how the new product/service and your proposed service delivery enhancements contribute to the organization's ability to complete the mission.New Mission; New Product/Service (2 slides)Provide a brief overview of the new/improved mission statement and the new/improved product or service you are proposing.Provide the board of directors with supported rationale for how the new product/service contributes to achieving the new/improved organizational mission.Service Delivery Enhancements (2 slides)Provide a brief overview of service delivery enhancements to improve efficiency and effectiveness.Provide the board of directors with supported rationale for how the service delivery enhancements contribute to achieving organizational mission.Part 2: Communication StrategyAs new material for this week, you need to communicate to your "organization's" market segment the key benefits that make the organization distinct from the competitors. In addition, you need to announce the improvements in the delivery of the services by the company. Justify an Integrated Marketing Communications (IMC) strategy that includes the following:Advertisement (5–7 slides)Propose an advertisement featuring the new (improved) services and containing the following elements:A headlineA subhead lineA brand–positioning statementAn artworkA layoutJustify traditional and nontraditional channels to carry the advertisement.In the notes section, justify your channel selection. Use research to support your work.Pricing (2–3 slides)Justify both a pricing objective and a pricing strategy for the company on the basis of the information gathered from the case study, an understanding of the competition, and the likely attitude of current customers.In the notes section, justify why the organization should adopt the pricing objective and follow your pricing strategy, using appropriate examples, research, and reasoning.Conclusion (1 slide)Conclude with a statement positioning the brand around the new service delivery.In the notes section, defend the statement. Support your work with researchThe presentation should be 12 to 15 slides in length
Columbia Southern University Commerce Websites Comparison Essay
Instructions
Visit two e-commerce websites of your choice and apply the social marketing process model (outlined on pp. 43 ...
Columbia Southern University Commerce Websites Comparison Essay
Instructions
Visit two e-commerce websites of your choice and apply the social marketing process model (outlined on pp. 431–432) to both. Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the social marketing process. Address the questions below in your paper.
How well do these sites acquire fans, generate engagement, amplify responses, create a community, and strengthen their brands?
What recommendations can you make for these sites to improve their effectiveness at a global and local level?
5 pages
Anova Spss Test
Using SPSS and the data from the Bed and Breakfast Survey, complete the following problems. Hand in your work by uploading ...
Anova Spss Test
Using SPSS and the data from the Bed and Breakfast Survey, complete the following problems. Hand in your work by uploading it into Moodle in a single ...
Equity Investments, accounting homework help
CA17-6 ETHICS (Fair Value) Addison Manufacturing holds a large portfolio of debt securities as an investment. The fair val ...
Equity Investments, accounting homework help
CA17-6 ETHICS (Fair Value) Addison Manufacturing holds a large portfolio of debt securities as an investment. The fair value of the portfolio is greater than its original cost, even though some debt securities have decreased in value. Sam Beresford, the financial vice president, and Angie Nielson, the controller, are near year-end in the process of classifying for the first time this securities portfolio in accordance with GAAP. Beresford wants to classify those securities that have increased in value during the period as trading securities in order to increase net income this year. He wants to classify all the securities that have decreased in value as held-to-maturity.Nielson disagrees. She wants to classify those debt securities that have decreased in value as trading securities and those that have increased in value as held-to-maturity. She contends that the company is having a good earnings year and that recognizing the losses will help to smooth the income this year. As a result, the company will have built-in gains for future periods when the company may not be as profitable.InstructionsAnswer the following questions.(a)Will classifying the portfolio as each proposes actually have the effect on earnings that each says it will?(b)Is there anything unethical in what each of them proposes? Who are the stakeholders affected by their proposals?(c)Assume that Beresford and Nielson properly classify the entire portfolio into trading, available-for-sale, and held-to-maturity categories. But then each proposes to sell just before year-end the securities with gains or with losses, as the case may be, to accomplish their effect on earnings. Is this unethical?
MGT422 Trident University Mod 3 Group Decision Making Techniques Paper
Making decisions as a group can be very challenging. It can lead to conflict and take up huge amounts of time, and often i ...
MGT422 Trident University Mod 3 Group Decision Making Techniques Paper
Making decisions as a group can be very challenging. It can lead to conflict and take up huge amounts of time, and often it is difficult to come to an agreement. Fortunately, several different techniques have been developed to overcome some of these difficulties. No one technique is considered the best for all situations, as all of the techniques have advantages and disadvantages.For this assignment, first thoroughly review the background readings and pay close attention to three group decision-making processes—the Delphi technique, brainstorming, and the Nominal Group Technique. Pay close attention to the discussion of these methods in the assigned readings, particularly Braintools (Brainstorming), CDC (Nominal Group Technique) and Haughey (Delphi). Below are three different scenarios. For each scenario, explain which group decision-making technique you would choose out of brainstorming, nominal group, or Delphi. Justify your answer with references from the required background materials. Your paper should be 4–5 pages in length:The company you work for is in crisis. Several new competitors have been rapidly growing and taking away your customers. Your company’s sales are steadily dropping. You and the rest of the top management team know that creative new strategies are needed in order to keep up with the new competitors. Nobody is sure what needs to be done, but it is clear something drastic and original needs to happen in order to keep the company afloat. The top management team members are all extroverts who are not afraid to speak up at meetings, but they are often prone to conventional thinking. Which group decision-making technique do you recommend? Explain your reasoning, using the background readings to support your answer. Your company is facing cost overruns and needs solutions on how best to cut costs. The top management team includes both introverts and extroverts, with the extroverts usually dominating the conversation at meetings. Furthermore, meetings with this group often go off the agenda and drift into tangential subjects. A quick decision needs be made with input from all members of the team. Which group decision-making technique do you recommend? Explain your reasoning, using the background readings to support your answer. Your company needs to purchase a new software system as the old one is out of date. Your team consists of IT managers from all of the company’s overseas divisions. These managers are highly skilled and very knowledgeable about the different software options, but it is difficult to arrange a meeting with them due to the time differences and their very busy schedules. The decision is not urgent, but you need to make a decision within the next three months. Which group decision-making technique do you recommend? Explain your reasoning, using the background readings to support your answer.Conclude your paper with a discussion about which of the three group decision-making processes (nominal group, brainstorming, or Delphi) is the most useful to you, considering the types of decision situations in which you are typically involved. Explain your reasoning, and use references from the background materials to support your answer.
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