ECOL 311 Samford University FlashFood Inc Delivery Data Case Study

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ECOL 311

Samford University

ECOL

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Download the file below. Type your answers in the saved Word document and upload it when complete to submit your work for this assignment.

Note for those that choose Scenario 2: Feel free to add to the narrative if it helps you complete the assignment. We kept the scenario vague enough so that you could potentially have several options on answering the questions, but you might have to incorporate a few "assumptions" of your own to include applicable information in your responses to the questions.

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Name ECOL311 / Spring 2021 Analysis Assignment The purpose of this assignment is to ensure you understand the purpose and information associated with the Analysis phase of ADDIE. After choosing your scenario below, go through and answer the questions in each section. Be sure to give details and examples to fully explain your answers. Scenario To complete this assignment, you are given the option to use a scenario from your own workplace or to use the given scenario in option 2. Use your chosen scenario to answer the questions listed below the option. Option 1 – Your Scenario Use a scenario for your own work environment or a previous work environment to answer the below questions. If you choose this option, please write a 1-2 paragraph explanation below this sentence to give background information on your scenario. Option 2 – FlashFood Inc. FlashFood Inc. is a company that allows customers to order food from local restaurants and delivers it to the customer’s door. The company has prided itself on having short wait times from the time customers order to when the food arrives. Their app also allows customers to track their order from the very beginning, so they can see if the food is cooking, ready to be picked up, on the way with a driver, or delivered. However, recently wait times have exceeded over an hour and customer complaints have risen exponentially with service usage dropping. Feedback to FlashFood Distribution Managers from customer complaints has included information on drivers getting lost when navigating to a house, food sitting too long at the restaurant waiting to be picked up, and wrong orders being delivered. If the trend continues, FlashFood Inc. will lose another large percentage of revenue in the next quarter. Analytic Data What analytic data are needed, and how are they gathered (i.e. what methods would you use)? Give more specific detail on your data gathering and what it would look like. For example, if you would do a survey or an interview then what are at least three questions you would ask? What is the Need? What is the need and how do you know? What is the root cause for why training is needed? Goals After considering the above information, what are the goals of the training? (Remember, goals are broad statements on what the project needs to achieve with observable and measurable end results.) How would you measure the success of this project? Audience Who is the audience? What specific information on this audience do you think would be helpful to know and why?
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Explanation & Answer

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Name
ECOL311 / Spring 2021

Option 2 – FlashFood Inc.
FlashFood Inc. is a company that allows customers to order food from local restaurants and
delivers it to the customer’s door. The company has prided itself on having short wait times
from the time customers order to when the food arrives. Their app also allows customers to
track their order from the very beginning, so they can see if the food is cooking, ready to be
picked up, on the way with a driver, or delivered. However, recently wait times have exceeded
over an hour and customer complaints have risen exponentially with service usage dropping.
Feedback to FlashFood Distribution Managers from customer complaints has included
information on drivers getting lost when navigating to a house, food sitting too long at the
restaurant waiting to be picked up, and wrong orders being delivered. If the trend continues,
FlashFood Inc. will lose another large percentage of revenue in the next quarter.

Analytic Data
What analytic data are needed, and how are they gathered (i.e. what methods would you use)?
In the above case, descriptive analytics will help FlashFood Inc. determine what happened to
increase the wa...


Anonymous
I was having a hard time with this subject, and this was a great help.

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