Description
You will be creating a marketing plan over the duration of this course. For the first segment of this final project, you will submit for approval a company that you will examine to complete the final Marketing Plan. You can select a well-known company, one in your community, a non-profit, one you work for, or an organization you belong to or support. See the file attached above for specific details and the grading criteria that will be used for this assignment.
Marketing Plan Worksheets: For your convenience and a detailed explanation of the 4-part project, please see the Marketing Plan Worksheets Marketing Plan Worksheets - Alternative Formats See attached rubric for grading criteria.
Unformatted Attachment Preview
Explanation & Answer
Attached. Please let me know if you have any questions or need revisions.
Running Head: WALMART
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Walmart
Student Name
Institution Affiliation
WALMART
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Executive Summary
Walmart is a multinational retail organization that operates several chains of
hypermarkets, grocery stores, and many more discount department stores. The company’s
headquarters are based in the United States of America in Bentonville, Arkansas. Founded in
1962, the organization mainly operates as an organic food and vegetable store. However,
Walmart also produces several electronics, music, movies, games, homing equipment, craft, and
party and jewelry (Martinez et al., 2017). The organization’s founder is Sam Walton and some of
the key people include Greg Penner the chairman and Doug Mcmillon the president.
Situation Analysis
Several internal and external factors shape Walmart. Some of the organization's
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