Assessment 4 Instructions: Customer Knowledge and the InternetSelect a company and write an analysis of how it uses the Internet to better educate its current and potential customers about its products in order to build greater brand recognition.IntroductionWhile the process consumers go through to determine what products to buy is fascinating, the ways in which consumers actually use the products they have purchased is equally as interesting. Some products are associated with certain types of events or behaviors, but often consumers branch out on their own and use products in new and innovative ways. Consumers typically use dryer sheets to soften and add scent to clothing in a dryer, but some customers also use dryer sheets to deodorize their shoes. Companies that pay attention to such behaviors can expand the uses for their products and thereby increase the sales of their products. In fact, one brand of fabric softener now promotes the use of dryer sheets in shoes by placing a picture of that use on the side of the package.Each consumer is distinct because of the unique composition of traits. However, groups of consumers can be identified based on the individual traits that they share. By studying a consumer's age, gender, ethnicity, and income, marketers are better able to predict behavior.Yet, specific pieces of demographic information alone cannot be calculated or analyzed in the same way as financial sales figures. Behavioral predictions that are based on demographics are more likely to provide insight into what direction a company should take its products rather than providing a specific answer.For example, the age of a consumer might be seen as a determiner of whether or not he or she will purchase a motorcycle. You might predict that younger people would be more likely than older ones to buy a motorcycle. Harley-Davidson, however, knows that age is not the only key determinant. The median age for the purchaser of Harley-Davidson's motorcycles has been rising over the past five years and is now approximately 47 years! However, the typical Harley owner does not just fit in that age category; the typical Harley owner also fits a certain income profile. The median income of a typical Harley customer is at least $80,000 per year. So, for Harley-Davidson, the age of the consumer and the income together help paint a clearer picture of a typical customer.ReferenceHarley-Davidson. (2008). Investor relations. http://investor.harley-davidson.com/demographics.c... a company and analyze how it uses the Internet to better educate its current and potential customers about its products in order to build greater brand recognition.Complete the following:Select a firm that uses the Internet to offer consumers detailed and helpful information on its products.Describe the selected firm and its business.Locate the firm's website. Analyze the website and how the firm uses it for brand recognition.Explain how the website is used to educate customers about the firm's products. Provide examples.Describe how the website is used to create a lasting, favorable impression of the firm with customers. For example, consider how the firm may use its website to increase top-of-mind awareness of its products.Describe how the strategies used may affect customer behavior toward the firm's products.Use proper APA style and formatting. The content of your assessment should determine its length. Visit Evidence and APA for help with APA.Competencies MeasuredBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:Competency 2: Analyze consumer behavior.Describe a firm that uses the Internet to provide brand recognition and information about its products to customers.Competency 3: Assess the managerial application of customer behavior concepts.Analyze how a firm uses the Internet to educate customers on its products.Describe how the strategies used by the firm may affect customer behavior.Customer Knowledge and the Internet Scoring GuideCRITERIANON-PERFORMANCEBASICPROFICIENTDISTINGUISHEDDescribe a firm that uses the Internet to provide brand recognition and information about its products to customers.Does not identify a firm that uses the Internet to provide brand recognition and information about its products to customers.Identifies but does not describe a firm that uses the Internet to provide brand recognition and information about its products to customers.Describes a firm that uses the Internet to provide brand recognition and information about its products to customers.Describes a firm that uses the Internet to provide brand recognition and information about its products to customers and compares with non-Internet branding decisions.Analyze how a firm uses the Internet to educate customers on its products.Does not identify a firm that uses the Internet to provide brand recognition and information about its products to customers.Identifies but does not analyze how a firm uses the Internet to educate customers on its products.Analyzes how a firm uses the Internet to educate customers on its products.Analyzes how a firm uses the Internet to educate customer on its products and contrasts with competing firms that use the Internet.Describe how the strategies used by the firm may affect customer behavior.Does not identify how the strategies used by the firm may affect customer behavior.Identifies but does not describe how the strategies used by the firm may affect customer behavior.Describes how the strategies used by the firm may affect customer behavior.Describes how the strategies used by the firm may affect customer behavior and predicts the level of effectiveness of the activities.

Question 1: Developing employees is different than training employees, though human resource functions often tend to group these activities together.Training and development are not always mutually exclusive, though they do have a different focus.Though training programs tend to be focused on improving employee performance in a current job, they may also be preparing employees for future assignments/jobs.In your own words, please describe how: a) employee development differs from training; b) how training options can be used to support employee development; and c) how training and development support career planning. Question 2: What is the human resource manager’s role in a career development program? What is the manager’s role in a career development program? Who is primarily responsible for employees’ career success and why? What factors may be involved?What are some challenges that organizations may face in creating and implementing a career development program? Question 3: A) Explain and discuss the differences between a traditional career and a protean career.Would employee development planning be different with protean versus traditional career development? If so, how might it be different? B) Think about your own career path.Did it follow more of a traditional or protean process? What development opportunities helped you reach your goals?How were they helpful? Question 4: A) Mentoring and coaching are two different types of relationships used to develop employees. Discuss (compare and contrast) the roles of mentor and coach. How are they similar?How are they different? How are they relevant to the career development process? Do you believe these programs should be formal or informal and why? B) Discuss your experience with coaching and mentoring. How does your organization use coaching and mentoring programs? Did you (or would you) find them effective in helping you achieve your career goals?How so? Question 5: Describe how a performance management system is different from an annual performance appraisal event.What makes it more effective? What happens when the entire process is not followed? What are some of the negative impacts of poorly conducted performance appraisals? Be detailed in your response and share few examples of what you have observed in your previous or current organizations.Discuss your personal experience with performance evaluations.How were your performance goals established?Was it limited to an annual appraisal or was there ongoing feedback?How did these factors influence your performance and motivation?

Please Find attached Case Study Questions below, i will send the case study if we choose to proceed. General Instructions: please answer all questions concisely and accurately on no more than two pages. Case #1 Feed Resources Recovery What is your assessment of the business for the short and long term? Please be specific and state your reasoning. Please give 3 reasons as to why venture capitalists are interested in the overall sector. If you were a venture capitalist, would you invest now in Feed? Why or Why Not? What would you change your mind? Whom should Shane and Ryan approach for financing and how would you prioritize the order between family & friends, angels, the government, customers, and others you can think of?