Brand awareness can be built online, through television, print media or a variety of other sources. Seeing the brand's logo with other desired brands and/or people helps people come to know and trust the brand and builds its image. The brand's image can be further built by carefully tailoring advertising to match the mood of the brand. Brand equity can be protected with innovative advertising, well-placed celebrity moments, and carefully copyrighting.
Nov 27th, 2014
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