Description
- Maintaining Market Share
Deere & Company exports tractors to Spain, but the strong dollar against the Euro hurts sales of Deere Tractors in Spain. In the Spanish market, Deere faces competition from German and Italian tractor makers, such as Fendt and Claas, whose operating currencies are the Euro. What kind of measures would you recommend so that Deere can maintain its market share in Spain? Respond to at least two of your classmates’ postings.
Managing Risk
- If you work for a publically traded company, download the company’s annual report. If you don’t work for a publically traded company, download the annual report of one of your favorite products (e.g. Apple or Dell). Search through the report and look for the section regarding “Managing risk” (it may be under a different name, but it is in there). Describe how this company manages economic, or some other type of risk. Respond to at least two of your classmates’ postings.
Explanation & Answer
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1
MARKET SHARE AND MANAGING RISK
Maintaining market share
When a company exports its products in a foreign market, its sales can be hurt as a result
of the foreign currency being stronger than its home currency. In the case of Deere & Company,
the strong dollar against the Euro is hurting the sale of Deere tractors which threatens its market
share in Spain. The company is also facing stiff competition from German and Italian tractor
makers whose operating currencies are the Euro. For Deere to maintain its market share in Spain,
it will have to...
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