These projects are intended to provide current material
for class discussion and review. To receive full credit for this
requirement, each student should turn in an In the News . . . project
during Week 4. This project is due in Week 4 and is worth 70 points. The
project may draw on items from the online environment—newspapers,
magazines, and websites—to provide current (i.e., within the last year)
examples of course-related topics (i.e., advertising or public
relations). Creativity, relevance, and probable interest to the
class are especially welcome. As an example, a recent article on the
meaning and use of color in advertising provides a useful document that
could be accompanied by some examples of advertising that demonstrate
effective and/or ineffective use of color.
These items should be accompanied by a one-page report (use bullet points), explaining
why and how the material is important and relevant to the course content; and
what practical managerial implications the material has.