Company Analysis Project Apple Company profile, business and finance homework help

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Apple Company profile

Explain the company to a sophisticated investor who has no specific knowledge about the company or industry. What products or services make up most of the revenues and profits for the company? Does the firm have competitors in multiple industries? What are the industry trends in terms of overall growth, competitiveness, etc.? What strategies does the company follow and how does that affect their sales, expenses and income?

Company Analysis Project

Analysis: Present significant measures of company performance and stock price level and compare to at least one competitor

  • How profitable is this company, and what are the key drivers of this profitability? Compare to peers. How is the company’s growth relative to the industry?
  • Are there any “red flags”: negative trends in financial performance? High debt levels? Management problems? Downward revisions in future earnings estimates?
  • What are your estimates of value from cash flow analysis? From comparables? Which, if any, of these valuations do you think are reliable?
  • Critical thinking: Conclude by linking your investment thesis (story) to your fundamental analysis (ratios, valuation), and indicate if you think the stock, at the current price, is a BUY, SELL, or HOLD. Submit your slide deck (10-20 slides)

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Explanation & Answer

Attached.

Apple Company Profile

Name
Institutional Affiliation

Introduction
 Started in 1976
 Founders were Steve Jobs, Steve
Wozniak, & Ronald Wayne
 Headquartered in Cupertino,
California
 Deals in production of computers,
mobile phones, software, applications
 Is world largest revenue earner in IT
 Is world’s most valuable brand

Most Profitable Products and
Services (2016)
Percentage

 iPhone 60.1%
 iPad 9.08%
 Mac 12.25%
 Service 13.5%
 Others 5.06%
(Statistica, 2016).

iPhone
iPad

Mac
Services
Others

Competitors: Computers
Lenovo









Lenovo 19.8%
HP 18.2%
Dell 13.6%
Asus 7.3%
Apple 7.2%
Acer 7%
Others 26.9%

HP
Dell
Asus
Apple

Acer

Competitors: Smartphones
 Apple is second largest
smartphone vendor
 Over 230 million phones
sold in 2015
 iPhone 6s is their best
selling phone
 SE and iPhone 6s Plus
also marketable

Percentage
Samsung

Apple

Huawei

OPPO

Vivo

Other...


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