Running Head: POPULAR CULTURE
Title: Popular Culture
Popular culture is any cultural activity that is accepted and practiced by a majority
of people in a given society. Popular culture evolves over time, and its consumers have easy
access to it. Popular culture began to dominate the post-war America in the fifties, as the use of
television sets gained momentum. Consequently, Hollywood companies lost most of their
audiences to television stations and so they had to adapt to the new status quo. They began
producing films and other entertainment programs that could be aired on local television stations.
Audiences play a critical role in creating and spreading popular culture. Media is the
primary medium through which popular culture is propagated to the masses. And yet media
would not exist at al without an audience. Typically they have to compete amongst themselves
to attract and maintain people’s interest in their programs. Therefore producers have to create
programs that would appeal to the majority of its audiences.
Audiences also use, interpret and respond to media messages in different ways. The
young audience would respond differently to a given movie or soup differently from an older
audience. A film such as Saving Private Ryan would certainly appeal to a war veteran. The more
appealing something is to the audience the popular it gets to be.
The majority of Hollywood programs of 1950's reflected the popular culture at the time. They
were customized around American life depicting a predominantly white middle-class society living in the
suburban parts of the country. Such programs were responsible for reinforcing traditional gender roles of
fathers waking up in the morning and going to work as wives stayed at home to look after the children
and took ca...
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