Instructions are in the attachment. I will be doing my company on AMAZON.You are to assume you have been recently hired by The Company and have been assigned to a team that reports to the CEO of THE COMPANY (SELECTED BY INSTRUCTOR). The head of your team is the CFO who is concerned about THE COMPANY’s current financial performance and comparison against major competitors in the industry and the impact that may have on the firm’s stock price. The CFO would like your team to provide insights that will help them to project future financial performance. Specifically, the primary question to answer is: will THE COMPANY be financially viable over the next two to three years, and which steps should be done to improve its financial stability?THE COMPANY that is to be analyzed for this project is to be a company selected by instructor.Alternatively, you can request approval of another publicly traded company. This request must be submitted before the end of the first week of the course. The request must includeidentification of the company by ticker symbol and namea reasonable and appropriate explanation of why you want to examine the alternative companythe source of the analyst's report that will be used in the analysis (which must be submitted to me)acknowledgement by you that all of the specific elements of the assignment (see below) will be prepared by you and included in the final research project reportSUGGESTED WEBSITESwww.morningstar.com - To find the information for your company you need to type the stock symbol in the Quotes window to get into the company’s page.www.marketwatch.com -To find the information for your company you need to type the stock symbol in the Search window to get into the company’s page.www.Finviz.com - To find the information for your company you need click on Screener on the top of the screen, type the stock symbol in the Ticker window to get into the company’s page., and click on the company in the list.www.money.cnn.com -To find the information for your company you need to type the stock symbol in the Search window to get into the company’s page.www.finance.yahoo.com - To find the information for your company you need to type the stock symbol in the Search window to get into the company’s page.www.nyse.com – Click on Data, then click on Stocks (under Quotes), and type the name of the company or the stock symbol in the window “Keyword or symbol” to get into the company’s page.www.nasdaq.com - To find the information for your company you need to type the stock symbol in the Search window to get into the company’s page.Company’s websitesYOUR SPECIFIC ASSIGNMENTUsing the information from the websites the students will develop evaluation of the financial performance for THE COMPANY (SELECTED BY INSTRUCTOR). (The evaluation portion will total 85% of the assignment grade) -1—Background and Industry - The paper should begin with a short introduction about background and industry, explains the purpose of the paper, and provides an overview of the contents that follow (one short paragraph). -2— Common size analysis of the balance sheet (15% of the project grade).Create a table that contains the most significant common size results of the balance sheet for the last 5 years for THE COMPANY and for the last year for the major competitor. Your analysis should include but not limited to:Cash & ST Investments / Total AssetsTotal Liabilities / Total AssetsCommon Equity / Total Assets Total Shareholders' Equity / Total Assets (if differ from Common Equity / Total Assets)You can find these ratios in the Internet or calculate them. If you use published ratios you must indicate that and cite their source.These ratios are available in www.marketwatch.com -To find the information for your company you need to type the stock symbol in the Search window to get into the company’s page. Click on Financial > Balance Sheet > click on View Ratios. To present your findings, you will create the table(s) and/or graphs. You can use the bar graphs provided by www.marketwatch.com or create your own ones.Present the tables and the graphs with this information in your report. Write about 1-2 pages of the analysis of the financial conditions, its stability, and trends. What important information does this analysis provide?-3— Trend analysis (15% of the project grade)Analyze the financial trends over the last 5 years of Sale Growth, COGS Growth, Gross Income Growth, Interest Expense Growth, Net Income Growth, Cash & Short Term Investments GrowthAssets - Total - Growth.You can find these ratios in the Internet or calculate them. If you use published ratios you must indicate that and cite their source.These growth rates are available in www.marketwatch.com -To find the information for your company you need to type the stock symbol in the Search window to get into the company’s page. Click on Financial > Income Statement (or Balance Sheet) > click on View Ratios.To present your findings, you will create the table(s) and/or graphs. You can use the bar graphs provided by www.marketwatch.com or create your own ones.Write about 1-2 pages of the analysis of the financial conditions, its stability, and trends. What important information does this analysis provide?-4— Financial ratio analysis. (20% of the project grade)In this part of the project you will complete ratio analysis of THE COMPANY. Please remember that you are the financial analyst of THE COMPANY and should prepare the report to be read by the chairman (CEO) of THE COMPANY. The ratio analysis should be completed from the point of view of THE COMPANY’s the management.The chairman of THE COMPANY is especially concerned about the following groups of ratios:Liquidity (current ratio, quick ratio)Operating performance ratio (Days of Sales in Inventory, Days of Sales Outstanding, Days of Payables Outstanding), Receivables Turnover, Inventory Turnover, Fixed Assets Turnover, Total Assets Turnover)Profitability ratios (Gross Profit Margin, Operating Profit Margin, Net Profit Margin)Return on Investment ratios: (ROA, ROE)These ratios are available on www.morningstar.com > Company’s page – under Financials and under Operating PerformanceYou can find financial ratios for the company for the last 1-5 years in the Internet or calculate them. If you use published ratios you must indicate that and cite their source.a) Present the ratios as the table(s) in your project. Create graphs for some ratios on your choice over three years to show trends.b) Write 2 pages (or more) of analysis of the ratio results that you found. In your analysis you should answer the following questions:How liquid is the company?Is management generating a substantial profit on the company’s assets?If the management of the company would like to improve the company’s financial performance, what should the management of THE COMPANY do?-5- Evaluate Return on Equity for the company for the last three years using the DuPont analysis. (15% of the project grade).You can find these ratios in the Internet or calculate them. If you use published ratios you must indicate that and cite their source.a.Find ROE, Net profit margin (listed as net margin), asset turnover, financial leverage for the last three years for your company. You also may use debt/equity ratio in your analysis. Present the ratios as the table(s) in your project.b.Find ROE, Net profit margin (listed as net margin), asset turnover, financial leverage for the last year for its major peer competitor. You also may use debt/equity ratio of peer competitor in your analysis. Present the ratios as the table(s) in your project.c.Has the company’s ROE changed over the last three years? What was the main factor that influenced this change?d.Compare the ratios of you company to the peer competitor. If the management of the company would like to improve their return on equity, what should the management of the company do? Write about 1 page of analysis to answer the questions (c) and (d). -6- Develop a specific recommendation, with supporting rationale, as to whether the assigned company's recent trends and results in financial performance is of sufficient financial strength, will THE COMPANY be financially sustainable over the next two to three years, and which steps should be done to improve its financial stability? (about 1 page) (15% of the project grade).-7- Reflection – the student should write a paragraph in their own words reflecting on specifically what they learned from the assignment and how they think they could apply what they learned in the workplace. (5% of the project grade)PRESENTATION OF PAPER AND WRITING (15%) of the project grade):-Organization, Format and Presentation of Paper including the Title page, Introduction, Body, and Summary. Each section of the paper must begin with sub-headings. Please use the sub-headings included in the assignment (4% of the project grade)Use of Tables, Figures and Other Graphics to Summarize and Support Analysis Presented in the Paper (3% of the project grade)Logical and Smooth Flowing Transitions and Relationships among Sections of the Written Report (3% of the project grade)Research Sources and Significance of Research Information and Data, Use of APA Citation Methodology (5% of the project grade)

Assignment 6 Case Study - 1,000 words Select an organization that you believe to be particularly good at interacting with its customers and leveraging the power of social media. (See Facebook Ted Video above for an example). You could make this selection based upon your own experiences or do some web research to identify an exemplar. (If you have an interest in this area, you could use a not-for-profit organization for your case analysis). Specifically describe their customer interaction strategies. Provide specific examples to reinforce your argument that they represent an industry exemplar in this area. As you support your assertions , make sure to use the various models and frameworks described in your readings. Ideally, if you are a customer of this organization, include some of your own personal perspectives on the ways in which the firm's social media strategies and customer relationship management have created value for you. (750 words). Consultative Case study - 1,000 words Select an organization that you believe is significantly under-performing in terms of their social media and associated customer relationship management (CRM) strategies. Assume that you are a consultant to this organization. Make sure that you specifically describe areas of under-performance using the models and frameworks described in your readings. Next, provide a set of recommendations that you believe would improve their overall performance in this area. What kinds of things could this firm do to improve their performance in interacting with their customers and potential customers using internet and social media technologies? Try to also leverage your learning from previous modules where we have discussed approaches to value creation and the associated capturing of value.