Description
Summary:
Each student will conduct a search of Campbellsville University’s online Library resources to find 2-3 recent peer reviewed articles (within the past 3 years) that closely relate to Impact of Big Data on Businesses. Your submission must include the following information in the following format:
ANALYSIS: Using 750-1200 words, write a brief analysis, in your own words of how the article relates to the selected chapters. An analysis is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions.

Explanation & Answer

Attached. Please let me know if you have any questions or need revisions.
Impact of Big Data on Business - Outline
Thesis statement: Generally, big data refers the large volumes of data that stems of the
businesses day to day activities.
I. Introduction
II. Article One
A. It mainly focusses on how big data analytics affects the customer relationship
performance and the growth of sales.
B. According to the article, most companies that success tend to incorporate big data
analytics initiatives as a way of making their decision making process more
accurate.
III. Second article
A. Analyzing large volumes of data can help change business in a positive way and
also help them gain a competitive advantage over other businesses in the market.
B. Several studies have unveiled that most businesses have not been able to generate
value from their big data investment.
IV. Third article
A. Findings based on data received from 88 Italian have indicated that businesses
that have come up with several big data analytics ability to generate value with it
than other businesses both in technology and in management have improved in
their performances.
V. Conclusion
Running head: IMPACT OF BIG DATA ON BUSINESS
Impact of Big Data on Business
Name
Institution
1
IMPACT OF BIG DATA ON BUSINESS
2
Impact of Big Data on Business
Generally, big data refers the large volumes of data that stems of the businesses day to
day activities. The data is often obtained from various sources such as social networks, scientific
experiments and mobile applications. The trend has been mainly used to improve the customer
service of businesses thus boosting their profits. Additionally, it also aids in cost reduction,
i...
