MBAA 632 Global Marketing, accounting homework help

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rcbuyn

Business Finance

Description

Chapter 14 in your textbook discusses Red Bull and its sponsorship of Felix Baumgartner’s free-fall from the edge of space. Find another company which has sponsored a similar aviation/aeronautical activity. Determine whether it was a public relations coup or disaster. Do you agree or disagree with the company sponsoring the activity and why?

Your essay should be 300 – 400 words (about one page), not including references. Save your document with a descriptive file name (Example: yourname_activity.docx) and submit your document as an attachment. Be sure to use current APA style when referencing content from either the textbook or outside sources.

Note: please ensure there is not plagiarism when submitting the answer

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Explanation & Answer

Attached.

Running head: GLOBAL MARKETING

1

Use of Aeronautical/Aviation Sponsoring in Marketing
Name
Institution

GLOBAL MARKETING

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Use of Aeronautical/Aviation Sponsoring in Marketing
Energy drink company, Red Bull, is a force both not only in the beverage space but
also in the ad world. It has made use of high profile stunts as well as sports team stakes to
propel it to a household name status, serving as a powerful lesson in marketing. Its 2012
sponsorship of Felix Baumgartner’s freefall from about 24 miles a...


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