Implementing a Marketing Database, assignment help

timer Asked: Dec 6th, 2016
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Question description

1. How would you address Sara’s concern about the level of privacy in an online versus off-line database?

2. What are ways in which she might be able to use the database for better understanding consumer behavior and building customer relationships? Provide at least five such ways. 

Answer with APA format and references please 

This should be about 300 words

Tutor Answer

School: University of Maryland


Running head: Database

Institution Affiliation

Database. 2
A database is a collection of information in different formats and organized to provide
easy retrieval when necessary. There are two types of databases: online and offline. An online
database is stored on an online server while an offline database is stored on the local server of a
personal computer and no one online can have access to it. There has been a debate on the
privacy that both types of databases present.
The level of privacy comes down to who and how many people have access to the
database and the measures that have been put in place to protect the info...

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