Prepaid food services and car are selected as a service and product for identifying suitable process design approaches. For managing effective services and delivering on-site service, there are three types of contrasting approaches including product line approach, the self-service approach and the personal attention approach (Larson & Gray, 2006).
Product Line Approach: The main focus of this approach is on the efficient production of results or services. In this approach, the company controls the execution of each outlet in order to ensure rapid delivery and high-quality mix of prepaid foods in an environment of cleanliness (Chase, et al. 2006). For ensuring the effective delivery of prepaid food services, this approach will be beneficial for the company. It is because through this the company will be able to deliver good quality of services to the customers.
Self-service Approach: As per this approach, by involving customers in the production of services, the efficiency of service process can be enhanced. E-tickets, Automatic teller machines, company websites, etc. are some approaches that shift the burden to the consumer (Larson & Gray, 2006). This design approach will also be supportive of the food company, in terms of offering good quality of products to the customers as well as reducing time of service delivery (Chase, et al. 2006). For the reason, due to self-service approach the company will be able to focus on the delivery of effective and efficient services in a less period of time.
The personal Attention Approach: Beside the other approach, this approach emphasizes on developing a relationship between individual sales person and customers for ensuring effective customer services. Along with other approaches, the use of this approach will support the company to develop strong relationship and build customer loyalty.
Similarly, for managing the production of products, there are different types of design processes including job shop, batch production, assembly line and continuous flow.
Job Shop Process: In this kind of process, generally the complete task is handled by a single worker or a group of workers. There can be a wide range of products and services such has shipbuilding, bridge construction, hair dresser and tailor, etc. involving use of low technology to high technology that can use job shop process (Sowell, 2006). This will not be suitable for this product.
Batch Production: In this approach, a process is divided into parts and before passing to the next operation, a particular part is performed on the complete batch. It is suitable in case when small to moderate volumes of a variety of products have to be made. It will also be not suitable the production of the car.
Assembly Line: This approach is identified as the most suitable for the Car. To manufacture a car effectively, the material flows along a moving assembly line and passes through different work stations at which operations are carried out (Verweire & Berghe, 2004). For the purpose of smoothing the flow of work, equal time is also allotted to complete the operations at each station.
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