MGT 201 Saudi Electronic University Marketing Management Discussion

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MGT 201

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Department of Business Administration College of Administrative and Financial Sciences Assignment 2 Due Date: 03/04/2020@ 23:59 Course Name: Marketing Management Student’s Name: Course Code: MGT201 Student’s ID Number: Semester: II CRN: Academic Year: 2020-21 For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Assignment-2 Critical Thinking Weightage: 5 Marks Learning Outcomes: ➢ Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. CLO-3 ➢ Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. CLO-4 Assignment Questions: 1. Think about the various soft drinks that you know from the local market and chose any 3 out of that (e.g. Coca-Cola, Pepsi, 7-Up, Mirinda Citrus, Saudi Champagne, Shaani, Sun Top & Sun Cola, Lemontia, Rani Pulp Drinks etc.). Critically Examine how do these various brands position themselves in the Saudi market? (2 Marks: Minimum 250 Words) 2. Suppose you wants to open a new restaurant of your choice in the local market. Based on the chapter concepts, critically Examine the following questions. a. What are some secondary sources of information that you might use to conduct the research on potential new locations? Describe how these sources might be used? b. Describe one method that you may use to gather primary research on prospective locations. c. As per your understanding which kind of research you should make first? Why? (3 Marks: Minimum 350 Words) Note1. Your Examples should be relevant to the local Market of Saudi Arabia. 2. Validate your Answers with Minimum 2 References (Research Article/Book Chapters/Reviewed Journals etc.) for each question. 3. Read Carefully the above general Guidelines before submitting your Assignment. Answer: 1. 2. a. b. c.
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Department of Business Administration
College of Administrative and Financial Sciences

Assignment 2
Due Date: 03/04/2020@ 23:59

Course Name: Marketing Management Student’s Name:
Course Code: MGT201

Student’s ID Number:

Semester: II

CRN:
Academic Year: 2020-21

For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of

Level of Marks: High/Middle/Low

Instructions – PLEASE READ THEM CAREFULLY


The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.



Assignments submitted through email will not be accepted.



Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.



Students must mention question number clearly in their answer.



Late submission will NOT be accepted.



Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.



All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).



Submissions without this cover page will NOT be accepted.

Assignment-2
Critical Thinking
Weightage: 5 Marks
Learning Outcomes:
➢ Demonstrate the ability to formulate marketing strategies that incorporate psychological
and sociological factors which influence consumer’s decision. CLO-3
➢ Develop critical and analytical thinking necessary to overcome challenges and issues of
marketing in the changing global environment. CLO-4

Assignment Questions:
1. Think about the various soft drinks that you know from the local market and chose any 3
out of that (e.g. Coca-Cola, Pepsi, 7-Up, Mirinda Citrus, Saudi Champagne, Shaani, Sun
Top & Sun Cola, Lemontia, Rani Pulp Drinks etc.). Critically Examine how do these
various brands position themselves in the Saudi market? (2 Marks: Minimum 250
Words)
2. Suppose you wants to open a new restaurant of your choice in the local market. Based on
the chapter concepts, critically Examine the following questions.
a. What are some secondary sources of information that you might use to conduct
the research on potential new locations? Describe how these sources might be
used?
b. Describe one method that you may use to gather primary research on prospective
locations.
c. As per your understanding which kind of research you should make first? Why?
(3 Marks: Minimum 350 Words)

Note1. Your Examples should be relevant to the local Market of Saudi Arabia.
2. Validate your Answers with Minimum 2 References (Research Article/Book
Chapters/Reviewed Journals etc.) for each question.
3. Read Carefully the above general Guidelines before submitting your Assignment.

Answer:
1.
Several non-alcoholic drinks are sold in Saudi Arabia, but the positioning strategies
discussed here are for Coca-Cola, Pepsi, and Mirinda Citrus. These brands are also sold in many
other international countries; hence they have a global appeal. The strategy used by the CocaCola brand to position itself in the Saudi market can be described as an “emotional brand
building” approach (Klabi, 2020). Coca-Cola is all about bringing people together. The b...


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