Description
In 400 words,discuss how you can forge a long-term marketing strategy in your organization. How can the establishment of effective workgroups assist you here? Using SWOT, 5 Cs (Customer, company, context, collaborators, competitors), STP (Segmentation, Targeting, Positioning), 4Ps (Product, Price, Place, Promotion)
Explanation & Answer
Attached.
Running head: MARKETING STRATEGY
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Developing Long-term Marketing Strategy
Name
Institution
MARKETING STRATEGY
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Developing Long-term Marketing Strategy
A marketing strategy refers to a process that enables the organization to focus its
limited resources on the best avenues for increasing sales and attaining a sustainable
competitive position (Keillor, 2007). Developing a marketing strategy is a process that
includes researching and finding the target audience, recognizing and knowing your
competitive situation, branding, competition among other things. Developing a marketing
strategy is considered one of the most crucial things f...
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