How are American Airlines and
Comcast alike? If you were the Director for Long Range Product Development at
Boeing, would you have any interest in the product life cycle for American
Airlines? How about Panasonic and Comcast? If you were the Director for Long
Range Product Development for Panasonic would the product life cycle for
Comcast of interest? What is the implication for the marketing strategist and
the product life cycle concept?
The "product life
cycle" is a popular marketing theory and is referenced in marketing
literature often. The articles assigned this week offer two other theories
about product life: product-market evolution and information cascades. How is
each theory unique? How are they related? Is one theory more "useful"
for marketing forecasting and market strategy? Explain your position.