Description
●Report three marketing strengths and three marketing weaknesses of your brand. Fill out a half of Table 1.
●Report three marketing opportunities and three marketing threats of your brand. Fill out another half of Table 1.
●Provide a two- to three-sentence summary of each of them, outlining which direction you want your media campaign to take, given the brand’s strengths, weaknesses, opportunities, and threats
●Tips: Remember, each point should be a complete thought within the table.
What you need to do is to fill out the table in attachment "template". You can write only one direction under each point if your explanation is sufficient enough. I'm expecting AT LEAST 80 words for each cell (strength, weakness, opportunity, threat). So that's at least 320 words in total.
Please note that the time limit is strict. I won't be able to extend time under ANY circumstances.
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Explanation & Answer
Attached. Please let me know if you have any questions or need revisions.
Marketing SWOT Analysis for NIKE
● Report three marketing strengths and three marketing weaknesses of your brand. Fill out
half of Table 1.
● Report three marketing opportunities and three marketing threats of your brand. Fill out
another half of Table 1.
● Provide a two- to three-sentence summary of each of them, outlining which direction you
want your media campaign to take, given the brand’s strengths, weaknesses,
opportunities, and threats
● Tips: Remember, each point should be a complete thought within the table.
Advantages
Internal
Factors
Disadvantages
(Strengths)
(Weaknesses)
1. Global Brand
1. Market Diversification
a. Emotional branding
a. As a global brand,
helps consumers relate
Nike’s primary
to the hero tales and woo
revenue is from the
them into buying the
American market; the
products.
campaign should
b. Nike Values and...