MGT 510 SEU Strategy Planning Haier Company Case Study

User Generated

nohfbfnu

Business Finance

mgt 510

Saudi electronic university

MGT

Description

Discussion question, 15 Lines, 2-3 paragraphs, 2-3 references and no outline

For this week’s discussion, read the case study found in your textbook (Case 17): Haier Group: Internationalization Strategy.

Remember, a case study is a puzzle to be solved, so before reading and answering the specific case and study questions, develop your proposed solution by following these five steps:

  1. Read the case study to identify the key issues and underlying issues. These issues are the principles and concepts of the course area which apply to the situation described in the case study.
  2. Record the facts from the case study which are relevant to the principles and concepts of the course area issues. The case may have extraneous information not relevant to the current course area. Your ability to differentiate between relevant and irrelevant information is an important aspect of case analysis, as it will inform the focus of your answers.
  3. Describe in some detail the actions that would address or correct the situation.
  4. Consider how you would support your solution with examples from experience or current real-life examples or cases from textbooks.
  5. Complete this initial analysis and then read the discussion questions. Typically, you will already have the answers to the questions but with a broader consideration. At this point, you can add the details and/or analytical tools required to solve the case.

Case Study Questions:

  1. Compare and contrast the appliance strategies used by another multinational appliance company such as LG, Samsung, Bosch-Siemens, Electrolux, Whirlpool, etc. and Haier.
  2. What is Haier’s internationalization strategy?
  3. Does Haier’s international strategy appear to be effective?
  4. Is it likely that Haier’s success and management practices can be applied outside of China? Why or why not?

Embed course material concepts, principles, and theories (require supporting citations) in your initial response along with at least one scholarly, peer-reviewed journal article. Keep in mind that these scholarly references can be found in the Saudi Digital Library by conducting an advanced search specific to scholarly references. Use Saudi Electronic University academic writing standards and APA style guidelines.

Requirements: 1 P

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Explanation & Answer

Attached. Please let me know if you have any questions or need revisions.

Running head: HAIER CASE STUDY

1

Haier Case Study
Student’s Name
Institutional Affiliation
Date

HAIER CASE STUDY

2
Haier Case Study

Changing the attitudes of the customers is one of the key issues affecting Haier Food
Company. The attitudes of the employees kept on transitioning regarding the quality of the food
products. The changing attitudes are arising from the refrigerators that were defective thereby
comprising with the quality of the food products (Grant, 2019). Other underlying issues emanate
from the unclear...


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