MGT 201 Saudi Electronic University Citrus Soft Drinks Marketing Questions

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MGT 201

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Department of Business Administration College of Administrative and Financial Sciences Assignment 2 Due Date: 03/04/2020@ 23:59 Course Name: Marketing Management Student’s Name: Course Code: MGT201 Student’s ID Number: Semester: II CRN: Academic Year: 2020-21 For Instructor’s Use only Instructor’s Name: SULIMAN ALAZZAZ Students’ Grade: /5 Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. Assignment-2 Critical Thinking Weightage: 5 Marks Learning Outcomes: ➢ Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. CLO-3 ➢ Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. CLO-4 Assignment Questions: 1. Think about the various soft drinks that you know from the local market and chose any 3 out of that (e.g. Coca-Cola, Pepsi, 7-Up, Mirinda Citrus, Saudi Champagne, Shaani, Sun Top & Sun Cola, Lemontia, Rani Pulp Drinks etc.). Critically Examine how do these various brands position themselves in the Saudi market? (2 Marks: Minimum 250 Words) 2. Suppose you wants to open a new restaurant of your choice in the local market. Based on the chapter concepts, critically Examine the following questions. a. What are some secondary sources of information that you might use to conduct the research on potential new locations? Describe how these sources might be used? b. Describe one method that you may use to gather primary research on prospective locations. c. As per your understanding which kind of research you should make first? Why? (3 Marks: Minimum 350 Words) Note1. Your Examples should be relevant to the local Market of Saudi Arabia. 2. Validate your Answers with Minimum 2 References (Research Article/Book Chapters/Reviewed Journals etc.) for each question. 3. Read Carefully the above general Guidelines before submitting your Assignment. Answer: 1. 2. a. b. c.
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Principles of Project Management
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Principles Management Principle
A. Problems and risks associated
Large projects are at high risk and are always characterized by permanent
commitments and gloomy rewards in case of their success. These projects also have a high
probability of failure if not well managed at the completion time. They always have very little
use outside their original and intended purpose. Many people consider project risk an
inaccurate and unclear problem from the project team's mismanagement and poor planning.
Risks exist naturally and sometimes maybe intolerable to handle significantly when not
mitigated in good time. While dangers are always present in most projects, it is difficult to
detect and avoid them altogether. The risks can be mitigated and prevented through proper
planning and analysis. The most important thing in project management is identifying risks,
managing them throughout the entire project. These include those risks which are linked to
the occurrence likelihood, their reputation, and the structure.
Management of a danger comprises but is not limited to implementation and risk
prevention measures, their reduction, and comprehensive mitigation. Evaluating the impacts
of a given type of risk and quantifying the possible damages to the environment or the endusers is also essential. Establishing the control measures is the most critical and sensitive part
of the risk analysis to determine their influence on different parameter values and results,
such as the project completion period, the project's overall cost, and the return rate.
Cautiously planned projects can also run into trouble as far as risk is concerned. Despite the
best schedule that a team can put into a project plan, the project can still encounter
unanticipated problems and challenges. Any member of the technical team can sometimes get
sick or even quit their positions. Sometimes, the essential resources needed in a said project
can be unavailable. The weather also a natural disaster that sometimes affects the project
schedule; harsh and unfavorable weather conditions like continuous and heavy rainfall can

increase the risk for a particular project and create other unexpected dangers. The dangers
experienced during the project timeline don't mean that a project would not be achieved. If
the risks are mitigated in good time, the project objective can still be achieved. According to
Holmes (2002), risk planning always identifies potential hitches that could cause worry
before commencing a project, during the project period, or even after it is completed.
Therefore, it is critical to conduct a project analysis and the likelihood of the risks and take
prompt mitigations in averting or reducing such risks to a minimum.
The construction company is a manufacturing and production company, and maybe
prone to risks or any uncertain conditions affecting its project. Not all the dangers in a project
experienced during the analysis are harmful; some can create a more straightforward situation
that makes it comfortable for the project team to find a more manageable and controllable
activity (Smith, 2008). There are conditions in a project that would necessitate the omission
of a particular use of materials or actions; this may lower the project cost and shorten the time
needed to complete a given task. This is called a chance in an engineering project, though it
must be treated as a danger.
The categories of risks in projects
The structure of risky occurrences is divided into three categories; market-related, technical
risks, and institutional risks. Different types of risk face various industries.
Market risks
The financial market has various risks to the management and sponsors of projects. Without
addressing all these risks, the financial markets are difficult to attain. Some projects provide
adequate probable returns that cannot move due to the inability of various parties and groups
to work out an acceptable arrangement in the sharing of a particular danger.

Dangers associated with supply may be similar to those related to market risks that all
comprise price and can access other project fears. Supplies are often protected in a binding
agreement or contracts, exposed purchases, and proprietorship.
Completion Risks
Many projects face going through technical risks as a result of their nature and
difficulties. A lot of the dangers are inherited from the technology or may sometimes be
imposed by design. Contractors and business owners face several risks in the building
industry during the actualization of the project. Sometimes, other risks like operational might
affect a potential future income and flow of finances. Reducing such risks would involve
engaging an operator interested in the economy and revenue enhancement; they will control
such risks and reduce them substantially by controlling the overall cost of a project (Jordão &
Sousa, 2010).
The team must identify technical risks in the project and then discover supplementary
dangers that the project might incur in the future. These categories may include those
technical and contractual related, cost and schedule, weather, and the client's financial
Technically, a project may pose additional risk despite it being viable and completely
functional. The stakeholders feel that the applied technology may not be a pe...

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