Description
For this assignment, you will read Walmart’s Global Strategies case study (p. 279) and then respond to the following questions and make decisions based on those questions.
- What was Walmart’s early global expansion strategy? Was this a good strategy for Walmart? Why or why not?
- What cultural problems did Walmart face in some of the international markets it entered?
Now, assume the role as the Director of Walmart’s global strategic planning team. You have been tasked to explore the benefits and challenges of expansion into one of the following regions. Choose one of the following regions and describe the opportunities and challenges in that region. Summarize the cultural environment, choose an entry strategy from the text, and describe how you would implement this entry strategy. Make sure you are very detailed in your explanation.
Regions:
- Latin America
- European Union
- Southeast Asia
- Russia
- Middle East
Your well-written paper should meet the following requirements:
- Be 5-6 pages in length, which does not include the title page, abstract, or required reference page, which are never a part of the content minimum requirements.
- Use Saudi Electronic University academic writing standards and APA style guidelines.
- Support your submission with course material concepts, principles and theories from the textbook and at least two scholarly, peer-reviewed journal articles.
Review the grading rubric to see how you will be graded for this assignment.
References:
- “In-Depth Integrative Case Study 2.2: Walmart’s Global Strategies” (p. 279) in International Management: Culture, Strategy, and Behavior
- Ahsan, M., & van Wyk, J. (2018). Going past entry mode: Examining foreign operation mode changes at the strategic business unit level. Journal of Managerial Issues, 30(1), 28.
- Jiang, F., Ananthram, S., & Li, J. (2018). Global mindset and entry mode decisions: Moderating roles of managers’ decision-making style and managerial experience. Management International Review, 58(3), 413-447.
- Luthans, F., & Doh, J. P. (2018) International management: Culture, strategy, and behavior(10th ed.) McGraw-Hill Education, New York, NY ISBN 13: 978-1259705076 ( my textbook )
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Global expansion - Walmart Case study
By (Name)
Course
Professor
Institution affiliation
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Table of Contents
Introduction ................................................................................................................................................. 4
Early global expansion strategy ................................................................................................................. 4
Conclusion ................................................................................................................................................... 9
References .................................................................................................................................................. 10
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Introduction
Organizational dynamics and competitive environment impact the approach of how they
operate and perform daily tasks. Corporate growth and development lead to organizations'
management to opt for global operations to reach out to new customers. On a different note,
international expansion is informed by an organization's need to compete worldwide and open up
opportunities for innovation and growth. Wal-Mart is a United States’ based company and
operates internationally within 27 countries. The company was established in 1962 in Mexico City.
Throughout its operational activities, Walmart has been on the run to expand and compete globally
ever since its inception. Walmart started its expansion strategy by opening 27 stores across the
United States over the last two decades. This was a strategy of ensuring that they win local
customers before initiating external operations. According to Luthans and Doh (2018), the
company started its external and international operations upon opening its Mexico City store. This
marked the beginning of the journey to gain international recognition and expand its operational
scope to the global level. The purpose of this paper is to discuss details about Walmart’s global
expansion strategies as seen applicable within different business contexts.
Early global expansion strategy
Internalization of the company was realized in the early 90s where the company
management faced forces for growth. Increased demand forces informed this of their products and
services at the international level. Further to note, it was important that the company had to explore
external markets outside the United States. Initially, the company's management realized that th...