MIS 201 Saudi Electronic University Starbucks MIS Project PPT and Paper

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User Generated

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Zhmmvr

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Business Finance

Course

MIS 201

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Saudi electronic university

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MIS

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Saudi Electronic University College of Administrative and Financial Sciences Assignment of MIS201- Management Information System MIS201 - Project 2020/2021 Submission Part 1 Part 2 Part 3 End of week 7 Saturday 6th of March 2021 End of week 12 Saturday 10th of April 2021 Instructors will manage the date and time for presentation during week 13 & 14 25 Marks Assignment Details The project involves studying the IT infrastructure of a relevant information system (IS)/ information technology (IT) used by selecting any organization of your choice locally or internationally The idea is to investigate the selected organization using the main components of IT (Hardware, software, services, data management and networking). Infrastructure Investigation, which is in a selected industry, should be carried out by using articles, websites, books and journal papers and /or interviews. In the report, you are expected to discuss: Project Report Structure: Part 1 Submission: End of week 7 Saturday 6th of March 2021 Marks: 10 1. Cover Page This must contain topic title, student names and Students ID, section number and course name. (you can find the cover page in the blackboard) 2. Table of Contents (0.5 mark). Make sure the table of contents contains and corresponds to the headings in the text, figures, and tables. 3. Executive Summary (1 marks). What does the assignment about, briefly explain the distinct features 4. Organizational Profile (1.5 marks). Brief background of the business including organization details, purpose, and organizational structure. 5. Strategies (3 marks). Discuss different types of strategies for competitive advantages and then select and discuss the most appropriate strategies to improve the performance of the organization. Hint: You can discuss any points that you learned in this course and its related to your selected organization 6. Technology Involved (4 marks). How is the organization set up in terms of its IT infrastructure? Discuss the hardware, software, telecommunication, information security, networks, and other elements. Hint: You can discuss any points that you learned in this course and its related to your selected organization Project Report Structure: Part 2 Submission: End of week 12 Saturday 10th of April 2021 Marks: 8 7. Analysis of Existing System (5 marks). Analyze the key problems of the existing system used by the company. Also discuss the Information Systems used within the company for example: • • • • • Transaction processing systems (TPS) Enterprise Resource Planning (ERP) Systems Functional Area Information Systems Business intelligence DSS Hint: You can discuss any points that you learned in this course and its related to your selected organization 8. Possible Solutions and Suggestions for the company (1 mark). What are your suggestions to help the organization in solving the key problems. 9. Conclusion (1.5 mark). Summarize your report 10. References (0.5 mark). Use APA referencing style format. Part 3: Presentation Submission: Instructors will manage the date and time for presentation during week 13 & 14 Marks: 7 Make a power-point presentation of your Project work mentioning all the above contents and present in a group. There must be minimum 10 slides in the presentation with a good background design, readable font size and style with appropriate color. Presentation must have the following format: ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ First slide: Group members name and Student id & Title of the Project Company Profile Strategies Technology Involved Analysis of Existing System Possible solutions and suggestions Conclusion References Guidelines for the assignment: ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Make sure to include the cover page with all information required. One mark will be deducted if there is no cover page This is a group project (2-3 students), which is part of your course score. It requires effort, research, and critical thinking. Use font Times New Roman, 12 font size Use 1.5 line spacing with adjust to all paragraphs (alignment). Use the footer function to insert page number. Ensure that you follow the APA style in your project and references. The minimum number of required references is 5. Your project report length Part 1 & Part 2 should be between 2500 to 3000 words in total. You must check the spelling and grammar mistakes before submitting the assignment. Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count. Assignment must be in Word format only no PDF Your file should be saved as Word doc [Example]: [Your Name] [CRN] MIS201 - Project Assignment Part 1.doc Student Name: Student ID: Course Title: Management Information System Course Code: MIS201 Academic Year/ Semester: Instructor Name: CRN:10578 Student Grade: Grade Level: Starbucks This Photo by Unknown Author is licensed under CC BY-NC-ND Company Profile • Brief background of the business including, organization details, purpose, and organizational structure. Strategies • Starbucks competes against Dunkin Donuts, McDonald's, and other small coffeehouses such as Sey Coffee and Dayglow Coffee Technology Involved • How is the organization set up in terms of its IT infrastructure? Discuss the hardware, software, telecommunication, information security, networks, and other elements. Analysis of Existing System Challenges Analysis of Existing System Array of informational systems Analysis of Existing System The Oracle OLAP An intelligent restaurant information system (IRIS) Possible solutions and suggestions suggestions to help the organization in solving the key problems. Conclusion References • Chatterjee, C. (2014). Innovation and internationalisation in the Indian software industry: Wipro–Going forward: Interview with Rishad Premji, Chief Strategy Officer, Wipro Limited. IIMB management Review, 26(1), 59-64. • Chatzkel, J. (2004). Establishing a global KM initiative: The Wipro story. Journal of Knowledge Management. • Haldipur, R., Narapareddy, V., & Vishwanath, S. R. (2017). Wipro Ltd.: The Demerger of Wipro Enterprises. Asian Case Research Journal, 21(02), 347-375. • Pillay, S., Sumin, A., & Burnside, P. L. (2016). U.S. Patent No. 9,323,513. Washington, DC: U.S. Patent and Trademark Office. • Singh, A., & Jaimini, R. K.(2019). Profitability of IT Companies: Infosys, Wipro and TCS. • Tarafdar, M., & Beath, C. M. (2018). Wipro Limited: Developing a Cognitive
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Running head: STARBUCKS IT INFRASTRUCTURE

STARBUCKS IT INFRASTRUCTURE
Student Name
Student ID
Section Number
Course Name

STARBUCKS IT INFRASTRUCTURE

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Table of Contents
3. Executive Summary ............................................................................................................................ 3
4. Organizational Profile ........................................................................................................................ 4
5. Strategies.............................................................................................................................................. 5
Market Penetration ............................................................................................................................. 5
Market Development .......................................................................................................................... 6
Product Development ......................................................................................................................... 6
6. Technology Involved ........................................................................................................................... 7
Artificial Intelligence (AI) .................................................................................................................. 7
Customer Relationship Management (CRM) System...................................................................... 7
References ................................................................................................................................................ 9

STARBUCKS IT INFRASTRUCTURE

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3. Executive Summary
Information Technology (IT) infrastructure is a component in business that most businesses are
applying in the current time. At Starbucks, the use of Artificial Intelligence (AI) has been applied
and seen to offer good results. The company has developed an app and a drive-thru menu that
presents its clients with great and thoughtful choices personalized as per the client preference.
Apart from customer preference, the prevailing conditions such as festive season, weather
conditions, and events such as sports can be used in recommending customers for better choices.
The AI technology has enabled Starbucks to have a competitive advantage on the market where
its customers can make use of free Wi-Fi while receiving service. Also, the apps and drive-thru
menu can be accessed using the customer smartphones which makes its interaction with
customers easier. It is through technology that Starbucks was able to launch its Starbucks Digital
Network which offers even payment options using the Starbucks App. The technology has saved
the company from attending too many activities that have all been summarized and included in
the app so that a better service delivery experience can be achieved and customers’ satisfaction
met.

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4. Organizational Profile
The organizational structure of Starbucks is in the form of a matrix that comprise of a
hybrid mixture of various characteristics that range from the basic forms of structures to complex
structures. The structure of Starbucks is divided into various divisions in relation to the product
offered at the division (Jeon, She, & Wong, 2018). For example, there is a division for coffee and
its related products. Another division is for baked products that can be served with the coffee of
be ordered as take away. Lastly, there is a division for merchandise mugs at Starbucks.
Due to the segmentation of the divisions, it has helped Starbucks in focusing on product
development that can help in creating company growth and development. The division of the
departments can help to understand which division has more avenues for income and to the
divisions with little income streams, what can they include in the division to make an
improvement in its productivity?
The use of a matrix structure at Starbucks is a form of maintaining a good flow of
communication, encouraging product developments, having an efficient production process, and
to offer exemplary customer service. Communication is a way that staff and customers engage
and deal with matters that require attention (Richey & Ponte, 2020). For example, if a complaint
about payment made by a customer but has not reflected can be communicated fast to the finance
department to check on the possible reason and offer feedback to avoid delaying customers.
Product development encouragement is a way that enabled customer needs to be met and
include products customization services that can focus on single customers in making their
orders ready as required. The general recipes used at Starbucks do not apply top everyone due to
health issues and lack of some customers consuming certain ingredients. To help prevent
complicating customer preferences, customization of recipes can be done under special cases so

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that no one can lack a product to serve at Starbucks. Customization of products is supported by
the efficient production procedures and systems applied at the company. The latest technologies
have been applied in the preparation of its orders so that less time can be taken and the product
outcome perfected to a customer preference.
The exemplary customer service is a tool used in engaging and maintaining customers for
a long time. Customers like to visit places where they are understood and their needs taken care
without restrictions of company measures. Some of Starbucks’ competitors have a strict menu
and product list that hinders customers from enjoying what they like most without being
intimidated. But at Starbucks, almost all of its products can be customized to the preference of
customers and served at the recommended price without extra charges.

5. Strategies
Market Penetration
Market penetration is a strategy that allows a business to enter a new market. Starbucks
has applied the strategy in entering various markets and managed to cope with competition.
Businesses have the intention of capturing and dominating large market areas so that they can
maximize on their revenues. The strategy has been applied by Starbucks in opening as many
joints as possible to compete with its main competitors (Alkasim et al., 2018). Market
penetration applies in a similar way as diversification of risk within different markets so that a
failure...