Oct 18th, 2013
Business & Finance
Price: $20 USD

Question description

Select a company (maybe your employer) and assess how it uses data in marketing its products or services. (If it is not your employer, find a sizable local company or search the Internet for a company and contact the marketing department.) Specifically, address the following considerations:

  • What data does the company capture and have available?                
  • What additional data does the company acquire from outside data vendors and why?                
  • What specific insights or information do companies hope to extract from the available data?                
  • How does the analysis of the data translate into decisions?

Submit your answers in a 4- to 5-page Microsoft Word document.

Name your document SU_MBA5008_W2_A2_Johnson_D.doc.

Submit your document to this Discussion Area by Thursday, October 17, 2013.

Tutor Answer

(Top Tutor) Daniel C.
School: Boston College

Studypool has helped 1,244,100 students

Review from our student for this Answer

Oct 22nd, 2013
"AMAZING as always!"
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1822 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors