Develop a brand presentation of 8 12 slides for a new pet food product (or new product or line extension at your employer or future employer), using the speaker's notes sections of each slide to expand your talking points.IntroductionBranding is a means of differentiating a product from its competitors. Branding is an important aspect of marketing because it provides a distinctive identity to a product or family of products that sets it apart from competitors. This assessment introduces the concept of brands and discusses the various ways marketers position their products within the brand structure. By the end of the assessment, you may look at branding and products a bit differently than you do right now!IntroductionCompletion of this portfolio work project will help you understand the key components of a brand presentation. Scenario The Vice President of Marketing at MSH Brands (or at your employer or future employer company) was impressed with your marketing plan submitted in Assessment 1. They have now asked you to develop a brand presentation based on this work.Your Role You are a Brand Manager at MSH Brands (or at your employer or future employer company). You are being asked to develop a brand presentation for a new pet food product (or new product or line extension at your employer or future employer.)RequirementsYou are to develop a brand presentation including the following elements based on your research, building on your work submitted in Assessment 1. Develop a PowerPoint presentation of 8–12 slides that synthesize the work, using the speaker's notes sections of each slide to expand your talking points. Be sure your presentation includes:What is the brand name for the product? What role does the new product play in the brand portfolio?Who is the target market?What will be the new product’s objectives (create greater customer loyalty, increase trials, expand usage among current users, support trade relations)?What will be the new product position? How will it complement the objectives?What will be the new product competitive pricing strategy? How will it complement the objectives?How will this be reflected in the packaging? How will it complement the objectives?How will this be reflected in the promotion? How will it complement the objectives?How will this be reflected in the placement? How will it complement the objectives?Deliverable FormatPowerPoint presentation. Use Guidelines for Effective PowerPoint Presentations [PPTX] as a resource.8–12 slides (in addition to the title and references slides).Include additional details on each slide in the speaker’s notes section.Additional requirements:Title slide.References slide.APA-formatted references from at least five sources.Be sure you consider the audience.Evaluation By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria: Competency 1: Apply marketing theories and models to develop marketing strategies. Articulate the context of the business (product name, role in brand, target segment).Competency 2: Evaluate the effectiveness of marketing strategies and methods. Evaluate the effectiveness of marketing strategies (product objectives and positioning).Competency 3: Use data to support evidence-based marketing decisions. Evaluate the marketing mix (pricing, packaging, promotion, and placement) for a product.Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders. Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

Many financial newspapers or websites say that the U.S. dollar is the strongest currency in the world. Think about the factors that affect exchange rates, and make a case that our currency should or should not be the strongest.In your opinion, what are the advantages to having a strong currency versus a weak currency?What factors impact a currency as being “strong”?What are the implications for a firm’s international expansion as it relates to currency?300 words

Successful entrepreneurs understand all aspects of business, especially costs and costing systems. Managerial accounting provides a framework for strategic analysis and planning with regard to cost behaviors and costing systems. In this final project, you have the opportunity to act as an entrepreneur and apply managerial accounting principles to evaluate and manage costs related to your products within a costing system. Additionally, you will demonstrate your ability to communicate your findings effectively to internal stakeholders,just as an actual business owner would need to do.Specifically, you will assume the role of the owner of a hypothetical small business. In your milestone work, you will develop financial strategies prior to opening your business. For the final submission, you will create a presentation for your investors after your business has been in operation for a certain period of time.You will use the provided scenarios to complete your project.The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. Final Submission:Presentation to Investors. you will submit your final project. It should be a complete, polished artifact containing all of the critical elements of the final prompt. It should reflect the incorporation of feedback gained throughout the course.In this assignment, you will demonstrate your mastery of the following course outcomes: Apply fundamental costing systems to optimize operations within a business Assess financial performance to communicate financial planning strategies to internal stakeholders Leverage fundamental managerial accounting methods to support the mission of an organizationPromptIn a detailed presentation(12 to 15 slides in length,plus speaker notes and an addendum), explain and defend your costing strategies (i.e., the business plan created in your first and second milestones) and share your business’s performance to-date (i.e., the work from your third milestone). Be sure to effectively communicate to your stakeholders by breaking down concepts and using investor-friendly language to build their trust and confidence. Specifically, the following critical elements must be addressed. Most of the critical elements align with a particular course outcome (shown in brackets).I.Introduce your presentation A.Outline your company’s profile, including its name, location, and mission and vision.B.Explain for your investors the purpose of the presentation. What do you plan to communicate,and why should your investors pay attention? In other words, try to persuade your investors that the accounting information you are about to share is important. C.Explain and defend your methods for generating theinformation that you are about to share in terms of your adherence to industry standards and the AICPA code of ethics. In other words, why should your investors trust that you are delivering accurate financial data and that your decision-making process has been ethical?D.Specifically, be sure to illustrate how your managerial accounting methods support the mission of your organization,using examples.II.Financial Strategy: Review your original business plan and costing strategies using the prior-to-opening scenario information.A.Justify your use of job order costing. Be sure to compare and contrast the various costing systems you learned about in this course as part of your defense.B.Explain and defend the selling prices that you established for grooming, day care, and boarding. Be sure to reference your cost-volume-profit analysis in your defense.C.Explain and defend your selected target profits for each area of your business. Be sure to reference your cost-volume-profit analysis in your defense.D.Explain and defend your contribution margin per unit and contribution margin ratio. Be sure to reference your cost-volume-profit analysis in your defense. III.Financial Statements: Assess your financial performance to-date using the post-opening scenario information.A.Financial Statements1.Share the statement of cost of goods manufactured and logically interpret the business’s performance against the provided benchmarks. 2.Share the income statement and logically interpret the business’s performance against the provided benchmarks.B.Variance Analysis1.Identify all variances for the direct labor time and the materials price.2.Evaluate the significance of the variances in terms of the potential to impact future budgeting decisions and planning.IV.In an addendum, submit your completed workbook, including the following:A.Accurately classify all of your costs in the “Cost Classification” tab.B.Conduct a cost-volume profit analysis1. Determine your contribution margin per unit and contribution margin ratio in the “Contribution Margin Analysis” tab.2. Determine your break-even points for achieving your target profits in the “Break-even analysis” tab.01