Of course your site doesn’t need to be completely changed for each new audience. We eventually settled on a fairly neutral blue, grey and green color scheme for our localized sites around the world. [ But most of them needed some tweaking for their target market, such as swapping images and moving navigational tools. There’s no doubt that globalization and the internet have made the world a
smaller place. But that doesn’t mean it’s more homogenous. Browsing the web can sometimes seem like stepping from a busy Hong Kong shopping street into a sleek Finnish design store. You don’t need to sacrifice your site’s individual character when launching in a new market. But taking these factors into account will help ensure your message isn’t lost in translation. And it can result in big payoffs, in reaching a massive, global audience. ]
Dec 7th, 2014
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