smaller place. But that doesn’t mean it’s more homogenous. Browsing the web can sometimes seem like stepping from a busy Hong Kong shopping street into a sleek Finnish design store. You don’t need to sacrifice your site’s individual character when launching in a new market. But taking these factors into account will help ensure your message isn’t lost in translation. And it can result in big payoffs, in reaching a massive, global audience. ]
Dec 7th, 2014
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