Artificial intelligence and application, computer science homework help

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Computer Science

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Explanation & Answer

Attached.

Running head: A MEDIA PORTFOLIO

1

A Media Portfolio
Date
Name
The 2018 Women’s Basketball World Cup in Spain

A MEDIA PORTFOLIO

2

Introduction
Considering the fact that the Women’s Basketball World Cup tournament will attract a lot of
audiences then it will be best to use an effective plan that will ensure maximum media coverage
of the event. The factors that will determine my plan are reach and frequency of the media outlet
(Belch & Belch,2011).Using the indices of the various media outlets then it will be easy to
visualize on the plan. The media plan that I will use for this event is publicity because it will
create a lot of exposure. Being in the light of the public will ensure that my organization receives
constant media attention.
Though working with a company such as Havas sport and entertainment I will get a better
platform for media exposure through its many divisions of publicity. These companies want to
show case events that will attract more audiences to their advertising venues meaning this will
offer an opportunity for our team to get free publicity. Using companies such as these I will be
able to seek publicity at very low cost because most of the advertisement will be provided by
them. The benefits that my netball team will be getting include: a data management and
aggregation system, exposure through mobile advertising, social advertising and geomarketing.
Objectives
Based on the analysis of the event and amount of attention the event will draw me and my team
will use the available platforms of exposure that will remain intact with our two main objectives.
My first objects for this project will be to engage the audience in this event and making them a
part of the event which will make them proud of our national team and in the end attract more
media coverage for the team. The broadcast platform will attract the attention of many especially
the funs of the net ball game. Though constant adverts the audience will be made aware of such

A MEDIA PORTFOLIO

3

an event and also bring about interest in the event even for those who are not into sports. With
the current technology adverts can be set to target a specific audience which means more
exposure to the greater audience population. Because broadcast platform such as television offer
better sense of touch through their combination of sound, image, motion and text they appeal to
many.
My second objective will be to employ multi facet campaign through the various social avenues
of promotions and advertisements. With the growth in the social connection network many
people are spending more time in social media sites meaning that through reaching them first I
can be able to make them interested in the team. With support from the audience in social media
my team will be on the spot light and the media will be willing to cover the team more. The
social media platform offer...


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