Expanding the Organization
Leydis Fuste
MGT/576
3/22/2021
AGENDA
✓ Select a country that the Organization could consider expanding its operation
✓ Analyze the market by the 4 aspects of the Diamond national advantage, which include
industry rivalry, factor endowments, demand conditions, and related and supporting industries
✓ Analyze forces that will help the Organization in expansion and factors that are barriers to
expansion
✓ Evaluate adjustments that need to be made by leaders as they expand internationally, according
to (Burkus 2012)
✓ Give Recommendations.
SAUDI ARABIA
✓ It's a middle East country and one of the countries with the highest population in the region.
✓ The country's economy is dominated by petroleum and other oil-associated industries (Shaikh,
2018).
DIAMOND OF NATIONAL
ADVANTAGE
Industry Rivalry
✓The industry is highly competitive.
✓The Banking services are already provided by the numerous licensed banks
✓There's a need for effective marketing and advertising to attract customers.
DEMAND CONDITIONS
✓The United States is the third most populated country in the world, and thus the
demand for financial services by the US population is high
✓There is a need to meet the demand for financial services for the country's population.
✓There is a high demand for banking services in the US
RELATED AND SUPPORTING
INDUSTRIES
✓Many banking institutions in the United States offer competition to the Bank of
America, such as JP Morgan, Wells Fargo, among others.
✓Some many other industries and sectors support the financial institution or the
banking sector, such as the services sector, agriculture sector, among others which
employ a lot of people who then require financial services (Kharub & Sharma,
2017)
FACTOR ENDOWMENTS
✓ The host country herein, which is the US, is endowed with all factors of production.
✓ The country has Skilled labor, which is a specialized factor
✓ Advanced infrastructure and technology, which ensure that the Industry is successful in the global
market.
FACTORS THAT WILL HELP THE
ORGANIZATION SUCCEED
✓High demand for the financial services in KSA
✓Use of new advanced technology which guarantees safety for the
customers and their money in Bank (Osmundsen et al., 2018)
FACTORS THAT WILL HINDER THE
SUCCESS OF THE ORGANIZATION
✓ Stiff competition due to numerous licensed banks providing banking services in the KSA
✓ Strict Rules and Regulation Governing Banks, which involve assessment by various government
agencies, also considers numerous criteria before licensing the Bank for operation (Altaf et al.,
2019).
LEADERSHIP ACTIONS REQUIRED TO
MAKE ADJUSTMENTS
✓ Leaders need to make various leadership actions to make the adjustments suggested by Burkus
(2012). These actions include;
✓ Being creative and open-minded✓ Listen to others, especially the people who are well conversant with the culture of the new market.
✓ Consult extensively with the local competitors to understand the market.
RECOMMENDATION
• The recommendation herein for the Bank of America regarding expansion to the Kingdom of Saudi
Arabia include;
✓ Expand the operations to the country since there are readily available markets and high
demand for financial services.
✓ The Organization should also set aside a good budget for advertisement and marketing as it
enters the market to attract customers who are not satisfied with services offered by the banks
in operation.
CONCLUSION
The organization that is the Bank of America (BOC), should expand its
operations in the Kingdom of Saudi Arabia (KSA) and provide its services to
the KSA residents or citizens. The company utilizes modern technology in the
provision of its services and also has well-skilled personnel that will ensure
delivery of quality services to the customers, and thus it will attract customers
and compete with the other financial institutions.
REFERENCES
Kharub, M., & Sharma, R. (2017). Comparative analyses of competitive advantage using Porter diamond model (the case of
MSMEs in Himachal Pradesh). Competitiveness Review: An International Business Journal.
Shaikh, Z. (2018). A comparative study on the Demographic Indicators of the Kingdom of Saudi Arabia, Ministry of
Health. RESEARCH REVIEW International Journal Of Multidisciplinary, 3(6), 167-171.
Burkus, D. (2012). Essay: Developing Global Leadership: A review of barriers and adjustments for international
expansion. International Management Review, 8(2), 83.
Osmundsen, K., Iden, J., & Bygstad, B. (2018, September). Digital Transformation: Drivers, Success Factors, and
Implications. In MCIS (p. 37).
Altaf, M., Hameed, W., Nadeem, S., & Shahzad, A. (2019). Successful entrepreneurial process as contributor towards
business performance in banking: moderating role of passion for inventing. South Asian Journal of Management
Sciences, 13(1), 13-40.
BANK OF AMERICA
LEYDIS FUSTE
MGT/576
3/8/21
AGENDA
• Bank of America is a strong investment bank in the united states.
• It is affected by both internal and external environment.
• We are going to look at the external environment of this company.
• Besides, it is important to evaluate opportunities for Bank of America that add
environmental, social and economic value.
• Finally, we will recommend a chance that best takes advantage of the organization’s
values.
DESCRIPTION OF THE ORGANIZATION
• The organization being dealt with is that of Bank of America.
• It is a multinational investment financial and bank service holding company.
• Its’ headquarters is in Charlotte, North Carolina.
• It was founded in San Francisco in 1998 (Lynch & Morgan, 2017).
• It performs very well by providing financial services to its customers.
• Has a strong financial position in the United States.
SUMMARY OF STRENGTHS AND WEAKNESSES
Strengths
❖ Enormous brand value of its finance and banking services.
❖ Diversified portfolio.
❖ Strong financial position.
❖ Strong stability and status.
❖ Established worldwide footprint, strong customer base and bright image (Bank of
America's Strategy of Responsible Growth, n.d.).
SUMMARY OF STRENGTHS AND WEAKNESSES
Weaknesses
❖ Depend so much on price cuts.
❖ Its reputation is declining as a result of controversies.
❖ Its major income is credited to the home market.
❖ Low revenue earned from outside countries.
ASSESSMENT OF THE EXTERNAL
ENVIRONMENT
• There are great opportunities for the company from the external environment that can
improve and boost financial and banking services.
• They include:
i.
Unmet-technological level.
ii.
Lack of joint ventures and acquisition.
iii.
Uncovered foreign markets.
ASSESSMENT OF THE EXTERNAL
ENVIRONMENT
Unmet-technological level
❖ The world is evolving and thus the technology level.
❖ By improving and keeping updated with the innovation of technology the organization
will be a step ahead of other banking organizations.
Lack of joint ventures and acquisition.
❖ Bank of American should merge with the best banking industries from various parts of
the world (Bank of America's Strategy of Responsible Growth, n.d.).
Uncovered foreign markets.
❖ It should take steps toward globalization of entering new markets
OPPORTUNITIES THAT ADD ECONOMIC VALUE
• Opportunities that add economic value include the following:
i.
Taking advantage of digital technologies.
ii.
Merging, joint ventures and acquisition.
iii.
Diversification of foreign markets.
iv.
Venturing into lower-priced markets.
▪ These are the opportunities that Bank of America can venture in and in the end, their
economic value will be increased.
OPPORTUNITIES THAT ADD SOCIAL VALUE
• Opportunities that add social value include the following:
i.
Diversification of foreign markets- it promotes social contract with clients thus
becoming more popular in other countries all over the world (Norrestad, 2020).
ii.
Merging, joint ventures and acquisition- the company can merger with nongovernmental organizations in helping those individuals that are vulnerable in
society.
iii.
Working with pro-social companies - it will help Bank of American to share ideas
with such companies thus increasing its social knowledge and value.
OPPORTUNITIES THAT ADD ENVIRONMENTAL
VALUE
i.
Engaging corporate social responsibility- CSR is a business model that supports
companies to be accountable to the social environment that they operate in (Bank of
America's Strategy of Responsible Growth, n.d.).
❖The banking company can engage in Corporate Social Responsibility (CSR) as it
helps the organization integrate environmental and social concerns in their
business interactions and operations with the community they are serving and their
stakeholders.
❖ The CSR activities that the industry engages in include environmental
conservation, volunteerism, labor practices, and diversity.
ii.
Taking advantage of digital technologies- using solar panels to generate heat
reduces the consumption of heat being used thus preserving our environment.
A RECOMMENDED OPPORTUNITY TO BE
PURSUED FIRST
• Diversifying into markets outside the United States should be the first opportunity that the
Bank of American should take.
• This can take place by identifying areas that need development.
• For example, Bank of America depends vastly on the American market, as the company
has over-dependence on the American market (Norrestad, 2020).
• By focusing on the market size outside the United States, the target revenue at the end of
the year will be achieved.
• The company will have made huge steps ahead by looking at various sectors of the
economy that would allow them to expand and grow.
CONCLUSION
• Bank of America has a strong financial position.
• It has a strong position in the American market.
• It believes that empowering employees is an important entrepreneurial strength.
• By looking at the strengths, weaknesses and opportunities the company has, it is possible to
identify weak areas and work towards performing better.
• Additionally, there are great opportunities for the company from the external environment
that can improve and boost financial and banking services.
• Finally, by diversifying into markets outside the United States, Bank of America will
possibly increase its revenue (Norrestad, 2020).
REFERENCES
• Bank of America's Strategy of Responsible Growth. (n.d.). Retrieved February
27, 2021, from https://about.bankofamerica.com/en-us/who-we-are/ourstrategy.html#fbid=NBnA5y3oIxF
• Lynch, B. M., & Morgan, C. L. J. (2017). Bank of America, NA.
• Norrestad, P. B., & 6, N. (2020, November 06). Market share of leading U.S.
banks by domestic deposits 2019. Retrieved February 27, 2021, from
https://www.statista.com/statistics/727546/market-share-of-leading-banks-usadomestic-deposits/
MGT/576 v1
Entrepreneurial Strengths and
Actions to Increase Value Creation
Complete the table below, assessing the company’s strengths and weaknesses and describing the
company’s approach to innovation.
Company name: Bank of America
Company website URL: https://www.bankofamerica.com/
3 to 5 entrepreneurial strengths of the company (90 – 175 words)
Answer:
Bank of America has many entrepreneurial strengths:
1. Bank of America has a strong financial position. Bank of America’s financial status is stable over the
years, and it had not experienced major financial crises in the past decades.
2. Bank of America has a strong position in the American market. According to Norrestad (2020), Bank of
America’s market share is the highest among competitors, and it is about 10.5%.
3. Bank of America has robust stability and status over the years, which is a major strength.
In the end, Bank of America has a strong customer base and a bright image, which is also considered an
entrepreneurial strength.
Major elements of the company’s approach to entrepreneurship and value creation (175 words)
Answer:
Bank of America is a strong investment bank in the united states. According to Bank of America’s Strategy of
Responsible Growth (n.d.), this Bank has valued elements leading the company toward entrepreneurship
and value creation:
1. The Bank’s strategy focuses on a customer-focused strategy; its strategies are based on satisfying the
customers’ needs and ambitions.
2. One of Bank of America’s key strategies is to grow in a sustainable manner. Bank of America knows that
staying on top is more important than reaching it, and hence, they ensure sustainability in growth.
3. This company develops their organization in a way that their work environment is a great place to work;
the employment system is built in a great way to ensure comprehensive benefits such as health and
wellness.
Bank of America believes that empowering employees is an important entrepreneurial strength. Besides,
Bank of America focuses on racial equality and multiculturalism, and this strategy helps Bank of America to
have a higher social recognition and reputation, which can boost value creation. In the end, Bank of America
follows the strategies of growing in the risk framework; hence risk management is always followed, which
mitigates potential faced risks.
Copyright 2020 by University of Phoenix. All rights reserved.
Title
ABC/123 vX
Page 2 of 2
Company name: Bank of America
1 action the company could take to increase entrepreneurial value creation
Answer:
Although Bank of America has a bright entrepreneurial value, there are chances to increase it. This can take
place by identifying areas that need development. For example, Bank of America depends vastly on the
American market, as the company has over-dependence on the American market. A company like Bank of
America should take steps toward globalization of entering new markets since it is a massive company with
noted success. Bank of America could enter new markets as a strategy to increase customer base and
global penetration, and this could increase entrepreneurial value creation for Bank of America.
References:
Bank of America's Strategy of Responsible Growth. (n.d.). Retrieved February 27, 2021, from
https://about.bankofamerica.com/en-us/who-we-are/our-strategy.html#fbid=NBnA5y3oIxF
Norrestad, P. B., & 6, N. (2020, November 06). Market share of leading U.S. banks by domestic deposits
2019. Retrieved February 27, 2021, from https://www.statista.com/statistics/727546/market-shareof-leading-banks-usa-domestic-deposits/
Copyright 2019 by University of Phoenix. All rights reserved.
MGT/576 v1
Porter’s Five Forces
Complete the table below. For the company you’ve decided to assess in week 1, determine the
strength of each of Porter's Five Forces and the complementors.
Justify your determination with examples.
Strength
Provide a justifying with your
Industry force
Example
Hig
Mediu
h
m
Low
x
The threat of new entrants
determination with examples
This is why I believe it is medium.
x
The threat of new entrants is low
because the banking industry offers a
significant barrier to new start-ups.
Capital is a significant barrier to new
entrants seeking to establish a new bank
(Temelkov, 2018). Investing in a
banking
business
requires
a
considerable amount of capital and
resources. Additionally, most banks and
financial
institutions
build
up
contractual connections with suppliers
to increase their access to the target
clients. For example, the establishment
of new banks put a low pressure on
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Porter’s Five Forces
MGT/576 v1
Page 2 of 6
Strength
Industry force
Provide a justifying with your
Hig
Mediu
h
m
Low
determination with examples
Bank of America because it has a solid
financial position and a strong brand
presence in the banking sector.
The
organization has a strong presence in
the American financial market. In the
client's
psychological
content,
switching is high in the banking sector.
Besides, the banking sector's existing
brands have a loyal client base.
Power of buyers
x
Buyer bargaining power is medium
because customer switching in the
banking sector varies from medium to
high. Bank clients have the common
market
knowledge
and
price
sensitivity(Sardana, 2018). The banking
sector has two types of clients;
corporate customers and individual
buyers.
The individual clients have
weak bargaining power and a tiny
impact
on
Bank
of
America's
operations. For example, a bank client
may find it difficult to switch their bank
because of the high cost of changing
banks. Corporate buyers constitute a
weak force because they engage banks
in operating large projects. Corporate
Copyright 2020 by University of Phoenix. All rights reserved.
Porter’s Five Forces
MGT/576 v1
Page 3 of 6
Strength
Industry force
Provide a justifying with your
Hig
Mediu
h
m
Low
determination with examples
clients also face a high cost of switching
since it is difficult to find a bank that can
offer them huge funds.
Power of suppliers
x
Supplier bargaining power is weak
because the banking sector offers no
threat to supplier integration. The
banking sector has many services and
product suppliers, and hence they
cannot bargain strongly (Hanafizadeh,
2018). Additionally, other investment
entities can also entice and hire service
suppliers like employees. For example,
Bank of America requires highly
specialized
employees
and
other
investment banks to hire staff. Suppliers
have a weak force on Bank of America's
operations because they have the
adequate market knowledge and are
price sensitive. Capital suppliers are
also many in the financial sector and
have weak bargaining power.
Power of substitutes
x
The threat of substitution is high in the
banking sectors because other firms
offer similar financial services. For
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Porter’s Five Forces
MGT/576 v1
Page 4 of 6
Strength
Industry force
Provide a justifying with your
Hig
Mediu
h
m
Low
determination with examples
example, Bank of America faces a
considerable
threat
from
other
unconventional lenders that operate
lending schemes to enable buyers to get
items at a lower price. Banks offer a
range of services beyond lending and
taking deposits. However, non-banking
organizations pose a significant threat
of substitution because they provide
similar quality financial services to
clients.
Customers
can
get
some
banking services in income securities,
insurance and mutual funds.
Rivalry
competitors
among x
The competition force is high because
of the high level of exit barriers.
Additionally, the banking sector is a
competitive industry because rival
companies can use various strategies
like
investment
services,
lower
financing and rates to attract customers
from their competitors (Abdolshah,
2018). For example, Bank of America
faces significant competition because it
is diverse and targets the same market.
Rival financial institutions in the
banking sector are enormous and
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Porter’s Five Forces
MGT/576 v1
Page 5 of 6
Strength
Industry force
Provide a justifying with your
Hig
Mediu
h
m
Low
determination with examples
balanced,
offering
similar
service
quality and performance. Therefore
competition is a significant concern for
the Bank of Africa.
Complementors
x
The force of complementors is high due
to the shift of financial activities from
banking organizations to the security
market. Banks and security markets are
economic
systems
that
complement each other.
highly
Security
markets are eventually assuming roles
that banks play on clients. Banks and
markets continue to exist in the
financial system because they are
essential
in
meeting
consumers'
financial needs. For example, most
borrowers combine bonds and bank
loans. Additionally, consumer fiancé
through securitized assets is becoming a
conventional system in the United
States banks and markets complement
each other to enhance economic growth
in a country.
Copyright 2020 by University of Phoenix. All rights reserved.
Porter’s Five Forces
MGT/576 v1
Page 6 of 6
Strength
Industry force
Provide a justifying with your
Hig
Mediu
h
m
Low
determination with examples
References:
Abdolshah, M., Moghimi, M., & Khatibi, S. A. (2018). Investigating Competitive Advantage in
Banking Industry Based on Porter's Generic Strategies: IRANs Newly-Established
Private Banks. International Journal of Applied Management Sciences and Engineering
(IJAMSE), 5(1), 52-62.
Hanafizadeh, P., & Ravasan, A. Z. (2018). An empirical analysis on outsourcing decision: the
case of e-banking services. Journal of enterprise information management.
Sardana, V., & Singhania, S. (2018). Digital technology in the realm of banking: A review of
literature. International Journal of Research in Finance and Management, 1(2), 28-32.
Temelkov, Z. (2018). Fintech firms opportunity or threat for banks?. International journal of
information, Business and Management, 10(1), 137-143.
Copyright 2020 by University of Phoenix. All rights reserved.
MGT/576 v1
Learning Organizations and Value
Creation
Review the 6 key elements of a learning organization (Ch. 11 of Strategic Management, by Dess).
Complete the table below. Evaluate the extent to which the company you’ve selected to assess in this
course epitomizes each of the 6 elements.
Justify your determination with examples.
Learning Organization
Element
Extent to which the
company epitomizes
this element
High
Example
Medium
x
Provide a sentence justifying your
determination
Low
[This] is why I believe it is medium.
Inspiring and motivating
people with a mission or
purpose
x
Bank of America’s mission is to improve
people’s financial lives. It does this by
providing resources and educating the
public on financial wealth and how to
achieve financial goals. It also involves
people to learn and participate actively in
improving their financial status which
makes people feel like a part of them
(Bank of America Corporation, 2020).
Therefore, it fulfills its mission and this is
why I believe it is high.
Developing leaders
x
Bank of America has supported most
youths across the USA by involving them
in their programs. For instance, they
provide them with leadership summits and
nonprofit summer jobs aimed at
developing their leadership skills and this
is why I believe it is high (Bank of America
Corporation, 2020).
Empowering employees
x
The bank of America has an organizational
culture of caring for its teammates in all
aspects. It is also rated among one of the
best companies to work for and this is why
I believe it is high.
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Learning Organizations
MGT/576 v1
Page 2 of 2
Learning Organization
Element
Extent to which the
company epitomizes
this element
Accumulating and sharing
internal knowledge
x
Gathering and integrating
external information
Challenging the status quo
and enabling creativity
The bank has succeeded in disseminating
knowledge to its employees and
encouraging widespread sharing of
information (Bank of America Corporation,
2020). However, it has not fully succeeded
in allowing collaborative decision making
fully and this is why I believe it is medium.
x
x
Provide a sentence justifying your
determination
The bank does not epitomize this element
in that it does not implement all the ideas
associated with gathering information on
their threats and this is why I believe it is
low.
Bank of America has created a culture of
creativity through encouraging its
employees to offer creative ideas that can
help grow the company. It has also
challenged the status quo that has created
a culture of dissent by overcoming barriers
and failures and this is why I believe it is
high (Bank of America Corporation, 2020).
Recommend at least 1 step the organization's leaders could take to enhance 1 of the elements and
explain how that could help the organization create more value.
The organization’s leaders could try listening to the American citizens as much as they listen to
their employees ideas. When more people come together to brainstorm, more ideas can be developed
that can help grow and expand the company while creating more value. More so, it will fulfill people’s
need to feel like a part of the organization’s mission (Dess, McNamara, Eisner, & Lee, 2021). An
organizational culture that looks into the people’s needs as well as its employees will be fostered thus
leading to its growth and expansion. The culture will be one of its strengths against coping with the
rivalry and competition it faces.
References:
Bank of America Corporation. (2020). A Global Company with a Local Focus. Bankofamerica.
Retrieved from https://about.bankofamerica.com/en-us/who-we-are.html#fbid=yWkgfkFsZUt
Dess, G., McNamara, G., Eisner, A., & Lee, S.-H. (2021). Strategic management: text and cases. New
York: McGraw-Hill Education.
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