Chapter 2 Global E-business and Collaboration
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Modernization of NTUC Income
CASE STUDY
N
TUC Income (“Income”), one of
Singapore’s largest insurers, has over 1.8
million policy holders with total assets of
S$21.3 billion. The insurer employs about
3,400 insurance advisors and 1,200 office staff, with
the majority located across an eight-branch network.
On June 1, 2003, Income succeeded in the migration of its legacy insurance systems to a digital webbased system. The Herculean task required not only
the upgrading of hardware and applications, it also
required Income to streamline its decade-old business processes and IT practices.
Until a few years ago, Income’s insurance processes were very tedious and paper-based. The entire
insurance process started with customers meeting
an agent, filling in forms and submitting documents.
The agent would then submit the forms at branches,
from where they were sent by couriers to the Office
Services department. The collection schedule could
introduce delays of two to three days. Office Services
would log documents, sort them, and then send
them to departments for underwriting. Proposals
were allocated to underwriting staff, mostly at
random. Accepted proposals were sent for printing at the Computer Services department and then
redistributed. For storage, all original documents
were packed and sent to warehouses where, over
two to three days, a total of seven staff would log and
store the documents. In all, paper policies comprising 45 million documents were stored in over 16,000
cartons at three warehouses. Whenever a document
needed to be retrieved, it would take about two days
to locate and ship it by courier. Refiling would again
take about two days.
In 2002, despite periodic investments to upgrade
the HP 3000 mainframe that hosted the core insurance applications as well as the accounting and
management information systems, it still frequently
broke down. When a system breakdown did occur,
work had to be stopped while data was restored.
Additionally, the HP 3000 backup system could only
restore the data to the version from the previous day.
This meant that backups had to be performed at the
end of every day in a costly and tedious process, or
the company would risk losing important data. In
one of the hardware crashes, it took several months
to recover the lost data. In all, the HP 3000 system
experienced a total of three major hardware failures,
resulting in a total of six days of complete downtime.
That was not enough. The COBOL programs that
were developed in the early 1980s and maintained by
Income’s in-house IT team also broke multiple times,
halted the systems, and caused temporary interruptions. In addition, the IT team found developing new
products in COBOL to be quite cumbersome and the
time taken to launch new products ranged from a
few weeks to months.
At the same time, transaction processing for
policy underwriting was still a batch process and
information was not available to agents and advisors
in real-time. As a result, when staff processed a new
customer application for motor insurance, they did
not know if the applicant was an existing customer
of Income, which led to the loss of opportunities for
cross-product sales, as staff had to pass physical documents between each other and there was no means
of viewing an up-to-date report on a customer’s history on demand. Furthermore, compatibility issues
between the HP 3000 and employees’ notebooks
caused ongoing problems, especially with a rise in
telecommuting.
All this changed in June 2003, when Income
switched to the Java based eBao LifeSystem from
eBao Technology. The software comprised three subsystems - Policy Administration, Sales Management
and Supplementary Resources — and fulfilled many
of the company’s requirements, from customerorientated design to barcode technology capabilities, and the ability to support changes in business
processes.
Implementation work started in September 2002
and the project was completed in nine months. By
May 2003, all the customization, data migration of
Income’s individual and group life insurance businesses and training were completed.
The new system was immediately operational
on a high-availability platform. All applications
resided on two or more servers, each connected by
two or more communication lines, all of which were
“load balanced.” This robust architecture minimized
downtime occurrence due to hardware or operating
system failures.
As part of eBao implementation, Income decided
to replace its entire IT infrastructure with a more
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Part One Organizations, Management, and the Networked Enterprise
robust, scalable architecture. For example, all servicing branches were equipped with scanners; monitors were changed to 20 inches; PC RAM size was
upgraded to 128 MB; and new hardware and software for application servers, database servers, web
servers, and disk storage systems were installed.
Furthermore, the LAN cables were replaced with
faster cables, a fiber-optic backbone, and wireless
capability.
In addition, Income also revamped its business
continuity and disaster-recovery plans. A real-time
hot backup disaster-recovery center was implemented, where the machines were always running
and fully operational. Data was transmitted immediately on the fly from the primary datacenter to the
backup machines’ data storage. In the event of the
datacenter site becoming unavailable, the operations
could be switched quickly to the disasterrecovery
site without the need to rely on restoration of previous day data.
Moving to a paperless environment, however,
was not easy. Income had to throw away all paper
records, including legal paper documents. Under the
new system, all documents were scanned and stored
on “trusted” storage devices - secured, reliable digital
vaults that enabled strict compliance with stringent
statutory requirements. Income had to train employees who had been accustomed to working with paper
to use the eBao system and change the way they
worked.
As a result of adopting eBao Life System, about
500 office staff and 3,400 insurance advisors could
access the system anytime, anywhere. Staff members
who would telecommute enjoyed faster access to
information, almost as fast as those who accessed the
information in the office.
This allowed Income to view a summary of each
customer over different products and business areas.
As a result, cross-selling became easier, and customer service could be improved. Simplified workflows cut policy processing time and cost by half,
and greatly reduced the time required to design and
launch new products from months to days.
Additionally, the systems allowed for online support of customers, agents and brokers.
Sources: Melanie Liew, Computerworld, July 2004; “NTUC
Income of Singapore Successfully Implemented eBaoTech
Lifesystem,” ebaotech.com, accessed November 2008; Neerja
Sethi & D G Allampallai, “NTUC Income of Singapore (A):
Re-architecting Legacy Systems,” asiacase.com, October 2005.
CASE STUDY QUESTIONS
1. What were the problems faced by Income in this
case? How were the problems resolved by the new
digital system?
2. What types of information systems and business
processes were used by Income before migrating
to the fully digital system?
3. Describe the Information systems and IT infrastructure at Income after migrating to the fully
digital system?
4. What benefits did Income reap from the new system?
5. How well is Income prepared for the future? Are
the problems described in the case likely to be
repeated?
Case contributed by Neerja Sethi and Vijay Sethi,
Nanyang Technological University.
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