Description
Choose a product or service made by an organization that is large enough to generate primary as well as secondary research resources. Research the product or service and write a 2 to 3 page analysis of your findings. In your analysis:
- Describe the company, its competition, and how the selected company's product or service meets customer requirements.
- Explain how the company's product strategy attempts to carve out a niche or maintain market share leadership. Consider branding, design, product positioning, and other relevant product-related elements.
- Explain how product positioning strategies contribute to competitive advantage in the marketplace.
Explanation & Answer
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PRODUCT ANALYSIS: ADIDAS
Product Analysis: Adidas
Institution>
MANUFACTURING: ADIDAS
2
Introduction.
The Adidas company is based in Germany and manufactures sportswear particularly. The
company Is known for the product, Adidas shoes which are the primary product. Despite this, the
company so manufacturers other sportswear such as clothes and sports accessories. Adidas is the
largest sportswear manufacturing company in the Europe region and the second in the world in
sports production. The main competitor to the ports line was puma during its establishment and
registration in 1949.
The Adidas shoes are manufactured for both genders. Running shoes and are the most
used products on eh tracks during Olympic games. The company bases its product on the
efficiency and comfort required by the athletes thereby making in the most convenient among the
consumers, who are in this case the athletes (Patent No. 13/122,712, 2009). The shoes are either
customized for the running activities or the training activities or the runners during training. The
company also deals with other products in the various games in ...
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