Product Lifecycle Worksheet, marketing homework help

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qrerrxonaxf

Business Finance

Description

Plan the tasks or tactics for a marketing mix (product, place, price, promotion) in various stages of the product lifecycle (introduction, growth, maturity, and decline).

Product Lifecycle Worksheet

Focus on one particular company in completing all of the sections of the attached worksheet.

  • Use the Product Lifecycle Worksheet that is attached.
  • Complete all of the sections of the worksheet, identifying tasks or tactics for each aspect of the marketing mix at each stage of the product lifecycle.

Example

For the place aspect of the marketing mix for a product at REI, in the introduction phase of the product lifecycle, the product might be distributed on a limited basis, only to specific flagship stores. As the product moves to the decline phase of the product cycle, REI might choose to distribute the product in outlet stores.

Refer to the Product Lifecycle Worksheet for further examples.

Unformatted Attachment Preview

Product Lifecycle Worksheet For each part of the marketing mix, list several marketing tactics that would be used for each stage of the product lifecycle. (Several have been started as examples.) Marketing Mix Product Introduction 1. 2. Growth Example: New product features: colors, styles, accessories are added. Maturity Decline 1. 1. 2. 2. 1. Example: Distribution is mostly through the outlet stores. 1. 2. Place (Distribution) Price Example: 1. Distribution 2. may be limited to flagship stores as a test. 2. 1. 1. 2. 2. 1. 2. Example: Prices start to lower due to competition. 1. 2. Example: Clearance pricing in effect. 1. 1. 2. 2. Promotion Example: Goal of initial promotion is to tell consumers what the new product is and does. 1. 2. 1. 1. 1. 2. 2. 2.
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Explanation & Answer

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Running Head: APPLE’S IPHONE PRODUCT LIFECYCLE WORKSHEET

Apple’s iPhone Product Lifecycle Worksheet

Name

Course

Institution

Instructor

Date

APPLE’S IPHONE PRODUCT LIFECYCLE WORKSHEET
Product Lifecycle Worksheet
Marketing

Introduction

Growth

Maturity

Decline

1. Create a buzz 1. Use

1.Differentiate

1.Customers no

in the media

captivating

the iPhone from longer buying

before

advertising to

other similar

the product

launching an

increase sales

devices in the

2. Stop

iPhone and

2. Develop an

market.

producing the

prepare a demo

unrivalled user

2.Launch the

phone and

for consumers

experience

iPhone way of

updates for the

to ready the

online.

life campaigns

software

1.Flood the

1. Distribution

Mix
Product

launch
(Eadicicco,
2016).
2. Take
preorders

Place

1.Limit

1.Distributio...


Anonymous
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