Description
Plan the tasks or tactics for a marketing mix (product, place, price, promotion) in various stages of the product lifecycle (introduction, growth, maturity, and decline).
Product Lifecycle Worksheet
Focus on one particular company in completing all of the sections of the attached worksheet.
- Use the Product Lifecycle Worksheet that is attached.
- Complete all of the sections of the worksheet, identifying tasks or tactics for each aspect of the marketing mix at each stage of the product lifecycle.
Example
For the place aspect of the marketing mix for a product at REI, in the introduction phase of the product lifecycle, the product might be distributed on a limited basis, only to specific flagship stores. As the product moves to the decline phase of the product cycle, REI might choose to distribute the product in outlet stores.
Refer to the Product Lifecycle Worksheet for further examples.
Unformatted Attachment Preview
Purchase answer to see full attachment
Explanation & Answer
Good luck in your study and if you need any further help in your assignments, please let me know Can you please confirm if you have received the work? Once again, thanks for allowing me to help you R
Running Head: APPLE’S IPHONE PRODUCT LIFECYCLE WORKSHEET
Apple’s iPhone Product Lifecycle Worksheet
Name
Course
Institution
Instructor
Date
APPLE’S IPHONE PRODUCT LIFECYCLE WORKSHEET
Product Lifecycle Worksheet
Marketing
Introduction
Growth
Maturity
Decline
1. Create a buzz 1. Use
1.Differentiate
1.Customers no
in the media
captivating
the iPhone from longer buying
before
advertising to
other similar
the product
launching an
increase sales
devices in the
2. Stop
iPhone and
2. Develop an
market.
producing the
prepare a demo
unrivalled user
2.Launch the
phone and
for consumers
experience
iPhone way of
updates for the
to ready the
online.
life campaigns
software
1.Flood the
1. Distribution
Mix
Product
launch
(Eadicicco,
2016).
2. Take
preorders
Place
1.Limit
1.Distributio...