Description
The Broadway Cafe needs to take advantage of e-business
strategies if it wants to remain competitive. Create
a document that discusses the many e-business strategies that
The Broadway Cafe could use to increase revenue. Be
sure to focus on the different areas of business such
as marketing, finance, accounting, sales, customer service,
and human resources.
PROJECT FOCUS:
Explain how understanding e-business can help you
achieve success in each of these areas. A few
questions you might want to address include:
- What type of e-business would you deploy at The Broadway Cafe?
- How can an e-business strategy help The Broadway Cafe attract customers and increase sales?
- What types of metrics would you want to track on your e-business Web sit
- Use a Word document. Write in essay form. Length: 4-5 pages.
- Suggested resources include; textbook, online resources, personal experiences, web-research. Be sure to list any resources you use.
- Graphics are to be included where appropriate.
- Substantiate your position with examples and/supporting discussions. Various answers are acceptable if supported in your argument.
- e?
- How could you use an e-business strategy to partner with suppliers?
Explanation & Answer
Attached.
Running Head: BROADWAY CAFÉ
1
E-business Strategies for Broadway Café
Student’s Name
University Affiliation
BROADWAY CAFÉ
2
Introduction
Adoption of e-business strategies for Broadway Café will help in expanding and
developing the available business components and still help the business to reach for some more
customers, suppliers and has the advantage of helping in expanding the market share for the
business (Umar, 2015). The whole deployment of e-business strategy will increase the business
efficiency, expand the customer base and offer the business owners the ability to manage the
incoming logistics, operations, outbound logistics, services and marketing and sales. It will also
assist the business in improving its support activities which include the development of
technology, procurement, management of the human resources and the infrastructure. The
strategies for e-business will further assist the business in linking with internal and external data
processing systems in an efficient way and hence will enable it to work closely with the suppliers
and other partners so that the needs and expectations of the customers are fully met (Estrategy
Partners, 2015).
Type of e-business deployed at Broadway
Broadway café will deploy e-business to communicate with its customers and also to
attract new customers. The café offers an online platform which enables its customers to “create
an account” through the business’s website (Jovicic & Schilling, 2015). Whenever an individual
signs up for an account, they get exclusive offers which are emailed to them through some
designated periods so that the customers may have lasting impressions about the café. Through
the web 2.0 that the...
Review
Review
Europe(Continental)