The company is Delta Airlines- And people with disabilities, business and finance homework help

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*****The company is Delta Airlines- And people with disabilities****

***Please see the paper below for guidance based on what's due- Today**

***do the paper as the company being Delta Airlines and their future Pest Analysis (Economic) for persons with disabilities-Travelers on their Airline.****

Reflecting back to Module Two on the historical factors that contributed to change in the market segment and the current factors that you identified in your PEST analysis, what one factor is likely to cause another change in the future that may represent a market opportunity? Explain your rationale.

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Market Domain Market Domain Overview Market Domain Travel Needs for People with Disabilities A research finding that was documented by Sandra Rosenbloom on The Future of Disability in America, showed that people with disabilities over the last two decades have had issues in air travel. Under a third of people living with disabilities, stated that inadequate transportation was a problem for them and it was a major problem. This was because there lacks organization, plans, and management of transport need for people with disabilities. In most cases, who would-be air passengers with disabilities have opted to use other modes of transport like trains and personal vehicles because of the challenge they go through before they could get to their destination (Rosenbloom, 2011). Other passengers with disabilities have been forced to hire personal nurses every time they need to use air travel. This shows that there exist a lot of problem and a huge market gap in the air travel industry for those people living with disabilities. The government of the United States, have weighed in on this matter through publishing guidelines to the people living with disabilities concerning their rights and what they need to do to see to it that they sail through the clearance process in airports. The government has also gone to issue a guideline on accessibility facilities in airports and airlines for people living with disabilities. These requirements include new aircraft with 30 or more seats to have a movable aisle armrest on half the aisle sitting positions in the aircraft, priority space for storing wheelchairs in the cabin, an on-board wheelchair, and accessible lavatory, and among other airline requirements. The ministry has also published various recommendations for services and accommodations for people with disabilities to the airlines and management (U.S. Department of Transportation, 2015). There are other administrative requirements that were issued by the government. Nevertheless, the guidelines do not provide guidelines of how the airlines should enforce this. Considering that these recommendations Market Domain and guidelines were published in 2015, there are numerous problems for the facilities that were already established. This shows that there exists a huge service gap for the airlines that can be utilized to create airline value and service demand. Many airlines worldwide, did not have these services and accommodations to take care of people living with disabilities. Creating a unit of managing passengers with disabilities and creating a space in the cabin where wheelchairs could be kept to avoid damage, could go a long way to attract many disabled travellers who opt for other modes of transport to avoid the hurdles that come with navigating through the airport security checks, keeping of the wheelchairs, assisting in moving around the plane, and problems accessing travel services like lavatories. Even though the Air Carrier Access Act prohibits all forms of discrimination in air travel on the grounds of disability, there is no single law that holds the airline responsible or accountable for failing to provide specialized services to customers with disabilities. It can be a huge market advantage to set the trend through starting a special unit of air crew attendants that will handle the needs and attend to travellers with disabilities. This will mean that these customers will not have to hire private nurses, will not avoid air travel, and they will choose the airline for their travels. Market Domain References Rosenbloom, S. (2011). Transportation Patterns and Problems of People with Disabilities. The Future of Disability in America. U.S. Department of Transportation. (2015). Passengers with Disabilities: About the Air Carrier Access Act. transportation.gov.
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Running head: MARKET OPPORTUNITY FOR DELTA AIRLINES

Market Opportunity for Delta Airlines:
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MARKET OPPORTUNITY FOR DELTA AIRLINES

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There are multiple factors that are affecting the Delta Airlines such as fight against
discrimination of people with disabilities, improvements on low quality services, shortage of
airlines. However there is one factor which will help Delta airlines to come up with good
opportunity cost and that is improved airlines technology and increment in airlines (Stevens &
Stevens, 2006).
Airline technology will consists of provision of quality services to people living with
disabilities such as automated safety belts which will give comfort to them. High opportunity
cost will be achieved sin...


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