Week 3

timer Asked: Oct 18th, 2013
account_balance_wallet $9.99

Question Description

Utilizing the REQUIRED text:

Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10th
ed.). Upper Saddle River, NJ: Pearson.


Answer BOTH 1 & 2:


1. Attitude Formation and Change: “Dueling Brands” 

Based on your personal preference for personal computing operating system  (Mac or PC) view the respective ad (links provided below) that is  attempting to alter the attitude of the product you prefer. 

'Get a Mac' ad campaign 

'I am a PC'  ad campaign 

a. How does the advertisement attempt to change your
  attitude of the other product?

b. How does the advertisement attempt to change your
  attitude of your preferred product? 

c. Using the “Tricomponent Theory of Attitude”, analyze
  the ad for its cognitive, affective, and conative components.

d. What, if anything, could the competing brand do to
  better influence you to switch to the other platform?

e. Make sure to reference at least two strategies of
  attitude change described in the text.




2. Consumer Learning 

Think about the last time you purchased the products listed below. Select  two of the items and decide which model(s) of consumer learning theory  (behavioral learning, cognitive learning, and passive learning) affected  your decision to buy. It is possible that one or more learning theories  affected your decision to buy. 

Which of the following best explains your experience in your consumption  behavior?

a. Laptop 

b. Smartphone 

c. Jeans at a department store 

d. Box of cereal

Tutor Answer

School: New York University

flag Report DMCA

awesome work thanks

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors